Before Lovisa, another jewelry brand occupied first place. As a teenager, we went there all the time. However, it may disappear today!
This favorite brand of our adolescence, where we mainly buy costume jewelry such as friendship bracelets or bracelets with stones changing color depending on our mood, is about to disappear!
Faced with the new competition (Lovisa, Bijoux Brigitte or the major Chinese brands of Fast Fashion Shein and Temu), the label created in 1974 could not stand out. But that’s not the only reason! The brand, which has more than 2,750 stores in nearly 17 countries around the world, has also suffered a lot from customs duties imposed by Donald Trump on products imported from China.
A really heartbreaking news, given that it is Claire’s, a brand that we have all already made purchases and that we love adolescents!
Last July, the French subsidiary announced that it was placed in receivership with a six -month observation period. A few days ago, it was the American franchise that declared bankruptcy, with a debt amounting to $ 10 billion! The Claire’s in Germany and Austria are not to be outdone, the brand being in full restructuring. And recently, it was in Canada that the label announced that it has been selling its activities to another company in order to maintain at least 795 shops.
Would Claire’s be about to disappear completely? According to the director of Globaldata, Neil Saunders, “Reinventing yourself will be difficult in the current environment“, he explained to our colleagues World.
