She has just said yes to Benny Blanco and her engagement ring is already arousing everyone’s desire. Inspired by the choices of celebrities, this stone with retro charm is back in the spotlight and could well become the new obsession of future brides.
Selena Gomez just said “Yes!” to his companion, producer Benny Blanco. The singer and actress, who formalized her relationship at the end of 2023, recently got married in an intimate manner at Hope Ranch, in Santa Barbara County, in southern California, in the presence of many stars such as Taylor Swift, Ed Sheeran, Paris Hilton as well as the actress’s partners in the series Murders in the Building. On her finger, a marquise-cut diamond. A surprising choice, because this elongated and pointed cut had almost disappeared from jewelry windows. “The marquise had almost disappeared, but Selena Gomez gave her a real aura“, confirms Alon, diamond dealer at the Diamond Embassy in Paris. A strong symbol for many future brides, who look very closely at the choices of celebrities.
And for good reason: “stars influence all trends“, insists the expert. Megan Fox chose a “You and Me” ring combining a pear and a green emerald, Sofia Richie opted for an emerald cut, Zoë Kravitz opted for an elongated, closed-set cushion…”There is a real diversity of diamond cuts among stars, but almost no one has a round diamond anymore.“, notes Alon. For a long time an absolute standard, the round is running out of steam: “It’s become too popular. Clients want uniqueness, even subtle ones.”
This shift is reflected concretely in sales. “For two years, we have sold almost more ovals than rounds,” notes the diamond dealer. The radiant cut, a compromise between the brilliance of the round and the structure of the emerald, also appeals to engaged couples. Old or fancy sizes are also coming back to the forefront, driven by the desire to shake up the codes. “Thus, engaged couples, driven by celebrities, want more elongated sizes and since Selena Gomez’s marriage proposal, we have noticed that it is the oldest diamonds which are becoming the most modern. adds the specialist.
Behind this evolution lies a quest for originality. “Customers are looking for a ring that looks like them and is at least original“, explains Alon. More and more, they are inspired by stars rather than family traditions. Thanks to tailor-made, they can imagine their ring from A to Z: “Everything is customizable, from the stone to the setting to the thickness of the ring.“A creative freedom that pushes couples to abandon the classic round diamond for unique pieces, inspired by celebrities and new trends.
