Do you want to change in your makeup routine? So opt for this new mascara color which will be absolutely everywhere this summer.
Summer also rhymes with the desire for more minimalist makeup. Yes, heat, perspiration and swimming are not truly the allies of makeup. The solution? For days at the beach, we gladly forget the artifices. In the evening, however, we opt for a complexion serum, ultra light on the skin, and a little blush. And on the eyes? A touch of mascara, of course! The latter is also available in a new color that could well seduce us for the summer season.
Sweet, less showy, ideal for natural makeups, it has been able to make a place of choice on the beauty shelves. “”I notice a real trend in brown mascara, and I offer it each time in my performances for customers who want a softer and less intense makeup“, explains Lorélen Coriton, professional makeup artist. Thus, in summer, it allows you to make up without doing too much as the expert points out: “We don’t necessarily do a complexion, then after the beach a touch of blush, brown mascara, a gloss and off you go!“But that’s not all: this color allows you to soften the look and is much more discreet than black. On the other hand, if you are looking for this” Wahou “and ultra-sexy effect, it is better to pass your turn. The makeup artist also advises brown mascara to people who do not make up a lot of eyes, or those who have clear eyelashes and want this” little thing. “There is the cold brown, which goes well with all skin tones. But also the hot brown, a little brick with red pigments, which highlights the light eyes“She continues.
Proof of the enthusiasm for brown: many brands now start to decline their star mascara in this color. The latest example? The American brand Ilia, which has released its emblematic Limitless Lash in brown, at consumer demand.
In addition to lengthening the eyelashes while remaining light, the success of the brown can also be explained by the pantone color of the year: the mocha foam. But the phenomenon goes a little further according to Lorélen Coriton: “Color mascaras are enormously trendy in general, and brands are innovating in terms of shades this year!“If the brown stands out for the moment, other colors will undoubtedly emerge in the coming months. In your bets!
