Stéphane Plaza tries to rebooster his real estate empire after his conviction

Stéphane Plaza unveiled on June 30 a “innovation” plan to its network of real estate agencies. After his conviction for domestic violence in February, he urged them to “recreate a collective momentum”.

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Touched but not sunk. Such seems to be, in essence, the message issued on June 30 by Stéphane Plaza To the eponymous real estate agencies, of which he is the co -founder and the shareholder at 25.5%, alongside the M6 ​​group (51%). “When humans meet innovation, it gives meaning to everything we do. Here is a very condensed version of all the innovations that I presented to you this morning “he wrote on his Instagram account, in a post published on Monday. A post completed by three titled pages “Condensed exclusive innovations for Stéphane Plaza Immobilier (SPI). Today, June 30, we are launching a new dynamic for our network ! “

A new dynamic whose franchisees need, after two difficult years, marked by the real estate crisis and the legal setbacks by Stéphane Plaza, sentenced on February 18 to a year in suspended prison for domestic violence. The host of M6, who has since deprogrammed his programs, called on this conviction, saying that he is innocent of the facts which are accused. On June 5, he accused the Paris prosecutor’s office of having “Trucked” his file to have him condemned, and announced assign the state to “Gross negligence”, Due to these “Serious dysfunctions of justice”.

Stéphane Plaza Immobilier: “Do we have to continue to show Stéphane’s head in our agencies?”

Stéphane Plaza soon on tour in his real estate agencies

SPI franchisees have taken off in recent months, worried about the repercussions of this case on the image of the network and on their activity. “We welcomed a lot”says a competitor network. Stéphane Plaza calls those who remain “Recreat a strong collective momentum”, At the end of the three pages published on Instagram. Three pages in which he announces the launch of seven to eight Webinaries of “motivation” per year, for franchisees and their teams, about thirty minutes each and animated by himself.

But also “”challenges»» to come, which will reward the agency having garnered the greatest number of exclusive sales mandates, the one that will have disseminated the contents “The most impactful” on social networks, or the agency having collected the greatest number of 5 -star customer reviews on Google. Franchisees are also invited to film themselves by broadcasting the message “I am Stéphane Plaza Immobilier”in order to supply a “Large collective clip”. And Stéphane Plaza promises them “a agency tour To share our experiences ”.

“The name Plaza, we pay dear!” : the anger of franchisees from the Stéphane Plaza Immobilier network

Stéphane Plaza Immobilier keeps a strong notoriety

This plan also includes actions to the outside, in particular interventions in business schools to “”attract young talents»». Customers and prospects are not forgotten, a new website to see the light of day on July 15, which will be “Open to the public, with advice, tips”. It will be completed by a revival of the Instagram account of the network and by its Appearance on Tiktok, This summer.

Does he only need it? “There fame by Stéphane Plaza Immobilier has not really suffered ”observed Monday Charles Marinakis, president of Century 21 France, the best known real estate network of the French according to an Ifop study last May, with a notoriety rate of 89%, ahead of Laforêt (84%), with Touche-Touche with SPI (83%).