Winning visibility to communicate culture and communication projects. This is the goal of the fifth edition of the Foundation’s Call Italy homeland of beauty 2025 which among the 200 applications received has selected 3 winners of cash prizes, each worth 20 thousand euros e 23 winners of free consultancy projects in the field of communication and marketing, thanks to the collaboration with advertising and public relations agencies and companies that will “adopt” them for a year, for a total value of 700 thousand euros.
An initiative made possible also by the collaboration with one, United Communication Companies, an association that has over 270 associates throughout Italy.
“In the last five years we have paid a value of approximately 3 million and 600 thousand euros and over 70 pro bono services, thanks to the great commitment of the communication agencies that have accepted the challenge of helping the cultural realities that ask for support through our annual call”, explained the president of the Foundation Maurizio di Robilant. «In addition to supporting the museums that are now numerous, every year the projects of civism, legality, commitment and cultural garrison for the community also increase. Beauty in all its form has a significant social impact and the Foundation wants to re -seal it, “he underlined Alessia del Corona, Director of the Foundation.
The cash prizes were awarded to:
• The Museum of this Giovanni Falcone Paolo Borsellino, inaugurated on May 23 in Palermo at Palazzo Jung. It is an initiative of the Falcone Foundation dedicated to the memory of the two magistrates symbol of the fight against the mafia. This cultural space aims to transform historical memory into an active commitment in the present, promoting the culture of legality through beauty and art in all its declination (https://www.fondazionfalcone.org/).
• The BARch Art project It is a territorial and community marketing project that has the aim of regenerating in a cultural key the Barchs of the Piana di Fonzaso, with the strength of imagination and poetry of the artist Ivan Tresoldi. The Barchs are rural structures typical of the area, responsible for the deposit and conservation of hay, but with the abandonment of mountain agriculture they have become silent witnesses of a lifestyle and rural culture that has now been lost. The project is carried out by Dolomiti Hub and financed by the Cariverona Foundation.
• Imola International Academy Foundation “Meetings with Maestro” It is one of the most prestigious schools of higher formation and musical improvement in the world. Its specificity has imposed itself on the attention of the world having collected a palmarès of over 100 first prizes in the major international musical competitions, creating a community of pupils today acclaimed in the main concert halls. In particular, Imola Summer Music Academy & Festival is a summer review that wants to fill the gap “From class to the scene”.
The winners of the prizes in communication instead will benefit from hours of professionals to develop strategies, brand identities, logos, to activate a press office and the management of social networks. In addition, the Special Essilorluxottica award Eyes on art It will offer two realities the strategic advice of the creative team of Essilorluxottica for the development of digital content and the international visibility of cultural projects, also through the digital screens of Essilorluxottica present in Milan and New York. This year they win this prestigious prize Hypermorma And Pistoia Musei Foundation.
Hypermorma It is an important contemporary art festival that aims to involve the Maremma, through a constellation of artistic and musical interventions in iconic places. Through the intervention of contemporary artists, invited to relate to the territory and its history, a landscape reinterpretation is triggered.
Pistoia Musei Foundation It is the most significant museum pole of the city with 4 exhibition locations, a collection of ancient and contemporary art and a lively exhibition activity, the foundation in 2025 will complete the restoration of the archaeological path of the ancient Palazzo dei Vescovi, making it usable after years of closure.
This year, a special direct mention of the Italia Fondazione Italia of beauty to the project was also awarded “You want to become a fool’s sight” Proposed by the “Arcangelo Scacchi” state high school of Bari. The project has been able to combine the beauty of the culture, the search for knowledge and the emotional growth of young people, stimulating the reflection on the emotions and beauty that surrounds us in an exemplary way.
