Time flies and you still haven’t found anything for your darling? The gift card is risk-free and appeals to all profiles, guaranteed 0 crashes!
This year again, many lovers will do it at the last minute to spoil their partner. The problem ? Finding the right gift is already a headache in normal times. So when we do it at the last moment, it’s even worse: we hesitate, we panic, we end up choosing at random… and we screw up.
Are you looking for a beauty gift as a bonus? Be careful, in this area, preferences are very personal: allergies, textures, perfumes, makeup shades… Result: we all have cupboards full of barely used creams and products that have never been used.
Our advice: turn to the beauty gift card. It circumvents all of these problems in one fell swoop. And the figures prove it: the gift card market grew by 13% in 2024, with an average amount now reaching €54 online.
The gift card: our advice to please all profiles
Which gift card to choose? In the beauty market, the Sephora gift card is, in our opinion, the one most likely to hit the mark. For what ? Because Sephora brings together hundreds of brands under one roof: from makeup to skincare, perfumes and accessories. The other advantage? Its flexibility. The Sephora card works in store, on the Sephora website and on the mobile application. Practical for those who prefer to test products in store as well as for those who like to shop quietly from their sofa. It is valid for one year and can be used several times, which allows you to prolong the pleasure or wait for promotions.
In terms of amounts, you have the choice. At Sephora, as in most stores, e-gift cards range from €20 to €200, while physical cards are available at €30, €50 or €100 on the site (from €20 to €999 in store). Something to suit all budgets, whether for a little attention or a more generous gift.
A customizable gift card for a personal gift
Presentation makes all the difference between a thoughtful gift and an easy solution. And good news: today, many brands offer to personalize your gift cards to move away from this impersonal image that gift cards may have previously had.
If you opt for the e-gift card at Sephora, for example, you can choose from several designs depending on the person’s tastes: an elegant and sober visual, something more festive, or a modern and colorful design. You also have the option of adding a personal message, or even recording a video message for an even more personal touch. The e-card can be sent directly by email on the day of your choice, or printed to slip it into an envelope.
For the physical card, the option of a video message also exists via a QR code on the back of the card. Imagine the surprise of your loved one who scans the code and discovers your little note on video!
How to wrap a gift card?
For presentation, remember to slip the card into a nice thick envelope. A little handwritten note like “So you can treat yourself the way you want” or “Choose what you really want” will add that personal touch.
You can also create a small homemade box: place the card in a box with a few samples of perfumes collected from the store, tissue paper, and why not a small beauty accessory like a makeup sponge or a headband. The idea is to show that there is real intention behind it, not just a stopgap solution.
Finally, between the risk of offering a box that will end up in the back of a cupboard and the freedom of letting your loved one fall for what she really wants, the choice is quickly made. The gift card is practical, it offers a wide choice and it can be personalized. In the race for last-minute gifts, it’s a sure bet that has every chance of hitting the mark.
