Soft stripes, pastel shades and fresh cotton: Lounge launches Bloom & Stripe, a homewear collection inspired by the beach, the sun and the slowness of the holidays.
This summer, Lounge heads for the coast. With Bloom & Stripe, the British brand is inspired by the seaside to sign a line that smells of salted hair, the sand still hot and the iodized air. A collection designed to slow down, blow, stretch, take the time to live. From morning to evening, we put on these pieces as we wrap a towel after swimming. We breathe better than looking at them.
A wardrobe to live barefoot
The flagship piece of the collection is the combination-chew. A light silhouette, a soft cotton, sea scratches and a cut that flats the size without tightening. To bring alone home or slipped under a large vest, it sums up the spirit of the collection: simple, comfortable and subtly chic. Around her, Lounge declines a series of pajamas, oversized shirts and CAMP tank tops in pastel tones inspired by English beaches: barbeau blue, pale pink, sunscreen or soft sage.
Thoughts as a wardrobe in its own right, the pieces easily mix with each other. The oversized vest, for example, brings a touch of structure to these light outfits. With its drooping shoulders, its engraved pimples and its packed pockets, it warms the mornings a little cool or prolongs the evenings by the water. Broken on the combination or a full shirt, it goes effortlessly from the duvet to the terrace.
Sweet lingerie and sunset
On the below, Lounge remains faithful to what made its success: well cut, female and comfortable sets. The Balcony models are adorned here with floral prints in pastel shades with the rest of the collection. Blue lagoon, pink shell or delicate sage, each bralat can slip under an open shirt for a relaxed but thought out look.
And to extend the experience to the bed, the brand pushes the concept to the bed set. A reversible cover, matching pajamas, completes this new collection. All forms a coherent, soothing and desirable universe. We are far from the simple homewear: Bloom & Stripe offers a real atmosphere, that of the holidays that we extend at home, with fresh cotton and pretty details.
The Bloom & Stripe collection is available this August 18 at 7 p.m. on the Lounge site. The perfect opportunity to afford a little sea air without leaving your sofa.
