How the Selling Sunset Stars Really Built Their Wealth — Real Estate, Reality TV & Personal Brands
The cast of Selling Sunset Earn money through luxury real-estate commissions, Netflix salaries, and personal business ventures. While some stars have made millions selling high-end Los Angeles properties, others draw significant income from brand partnerships, acting careers, entrepreneurial ventures and social-media influence. This article examines how each cast member has built their wealth and the business strategy behind their success.
Real Estate Meets Reality Television
Selling Sunset did more than put luxury Los Angeles homes on screen — it turned real-estate agents into global personalities. The Netflix series follows The Oppenheim Group, a brokerage founded by twin brothers Jason and Brett Oppenheim, known for representing some of LA’s most high-profile buyers and sellers.
Before the show, the brokerage was already respected in the luxury market. After the show, The Oppenheim Group became a global luxury lifestyle brand. Listings became more exclusive. Agent rosters expanded. Commission earnings rose, and so did personal brand value.
But how much wealth comes from real estate — and how much comes from being on the show?
The answer varies widely.
Jason & Brett Oppenheim
Estimated Wealth: ~$50 million each
Primary income: Brokerage ownership, commissions, TV production deals, investments.
Jason and Brett are the financial engines of the franchise. They don’t just earn commission on luxury properties own the company that receives a percentage of every agent’s sale.
This means that while an agent may take home 1.5% to 2% of a commission, the Oppenheims may receive revenue on every deal that passes through the firm. The brothers have also invested heavily in additional property markets including Newport Beach and Cabo San Lucas, further deepening their wealth network.
Key factors: Ownership equity not just sales is their true wealth source.
Chrishell Stause
Estimated Wealth: ~$6 million
Income Sources: Real estate deals, Netflix salary, acting work, book deals, endorsements.
Chrishell entered Selling Sunset with a career in television already established. As a former soap actress, she understands the power of narrative and personal branding — which translates perfectly into her role on the show.
She has closed real-estate deals valued in the millions, but her wealth is hybridsplit between entertainment and property. Her public profile increased dramatically after joining the series, leading to endorsement income, speaking engagements, and book royalties.
Her brand sells lifestyle, aspiration and emotional relatability a lucrative combination.
Selling Sunset stars Chrishell Stause, Emma Hernan
Emma Hernan
Estimated Wealth: ~$4 million
Income Sources: Real estate + entrepreneurial venture (Emma Leigh & Co. foods).
Emma’s story is one of entrepreneurial agility. Before the show, she was already building her plant-based frozen-food brand. Real estate provided both cash flow and visibility, while television exposure amplified her product line into mainstream retail.
Her income today is diversified, and that’s why she stands out.
She is not just selling homes she is scaling a consumer brand.
Mary Bonnet
Estimated Wealth: ~$1-2 million
Income Sources: Real estate deals, Netflix salary, property design consultancy.
Mary has some of the steadiest real-estate earnings on the cast, with consistent sales and a strong client base. Her leadership role at the brokerage — acting as a manager and senior agent — reinforces her professional credibility.
While others may diversify into lifestyle and endorsements, Mary’s wealth has been built primarily through closing deals and building long-term property relationships.
Mary Bonnet
Amanza Smith
Estimated Wealth: ~$1 million
Income Sources: Interior design, real estate commissions, television work.
Amanza brings a different dimension to the show — design intelligence. She has worked as a model, an interior designer and a design consultant for luxury homes, giving her access to a different income stream than pure commission work.
Her wealth is still emerging, but her brand value is rising — meaning future earnings could grow significantly.
Amanza Smith
Alanna Gold
Estimated Wealth: ~$2 million
Income Sources: Real estate sales + ownership stake in a California desert town.
One of the newer personalities in the franchise, Alanna represents the new wave of Selling Sunset — where real-estate agents also enter small-scale real-estate development and location investment. Her stake in a desert town signals a strategy of beyond-commission value building, similar to boutique hoteliers or land developers.
Alanna Gold
How the Show Supercharges Income: The Reality TV Multiplier
While real estate is the backbone, the show multiplies value — in three major ways:
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It turns agents into brands.
Meaning they can sell more than homes. -
It raises commission potential.
Clients hire them because of the Hollywood factor. -
It creates influencer-style business leverage.
Social visibility converts into product deals, partnerships, events and endorsements.
In short:
The smartest cast members treat Selling Sunset not as a job but as a marketing platform.
