A luxury ring at half price with real diamonds is the specialty of this diamondary. Here’s how he proceeds.
Contrary to popular belief, a beautiful ring does not necessarily cost a fortune if you buy it intelligently. First of all, for a nice result, it is better to bet on visual quality. “”I always recommend buying something smaller, but that shines, rather than buying a big gem that will be duller “advises Alon, diamondary at the Embassy of the Diamond, in Paris. “”For example, a very well -cut 0.90 carat diamond may seem more flattering than a diamond to a carat“. Just a sober and minimalist frame, but well thought out to enhance the stone.”The more we load the frame, the more we forget the diamond“, he warns. Thus, what matters is the good balance between stone and the frame. A rather interesting advice for couples who wish to create a tailor-made ring.
Another trick avoids the margins of major brands, and this is precisely the specialty of this jewelry expert. Most of the time, its customers spot a jewel to reproduce it almost identically, but much cheaper. “”Some bride and groom want to draw inspiration from stars engagement rings and according to their budget, we create the model “adds the specialist. Alon can boast of offering real diamonds almost half -price compared to traditional jewelers.
Indeed, the latter generally buy a precious stone from a diamondary and make their margin on it during the resale. “”In general, a stone bought 2000 euros is sold the double, even the triple, between 4 000 euros and 5 000 euros “, Alon explains to us. He negotiates live with the diamonds, via the scholarship, to find the best stones available on the market in real time. “It allows us to directly negotiate preferential prices. Concretely, if we have managed to negotiate a stone at 500 euros on the stock market, we will sell it 1000 euros, instead of 2000 euros with a classic jeweler, just for stone “, he explains to us. Of course, we must add to that the price of the frames, the cost of the workshop and the quality of the work of the jeweler. “”On average, we are 30% to 50% cheaper than traditional jewelry and large houses “, Add Alon.
Whether it is the Belgian, Antwerp, New York Stock Exchange, Hong Kong via Tel Aviv, it is nevertheless that of Bombay, India, which remains the most interesting: “The diamonds are less greedy and we do good business there“Testifies Alon, who regularly takes an eye on the prices that are practiced. Finally, another tip allows you to pay a ring at a low price: these are laboratory diamonds that are worth 90% less. These synthetic diamonds do not have a difference at the visual level, but they are worth nothing.”This option allows couples to access very beautiful sizes for softer budgets. It takes around 1500-2000 euros for a ring which is equivalent to 7,000-10,000 euros with a real diamond “said the diamondary. Finally, we pay the gold and the frame, but not the diamond. It remains to be seen whether women who wear this type of ring will be satisfied in the long term.
