A rumor that has been circulating since 2018.
Ultra confidential, luxury is an environment nourished by numerous fantasies in the imagination of ordinary mortals. Urban legends abound on all sides; some of them are false, while others are very real. A few years ago, a somewhat strange rumor stirred up the French and foreign press. A rumor that we all ended up forgetting, but that Lena Mahfouf dusted off a few weeks ago on our television screens. In the show Clickthe content creator and author of two successful books has revealed this well-kept secret from fashion houses and their employees…
The rumor has been circulating since 2018: thanks to the media Page Sixwe thus learned that Louis Vuitton regularly uses the services of a shaman to guarantee the success of its parades. And surprise, according to those who work behind the scenes, the brand with the famous Monogram is not the only one to do so. Lena Situations says: “All fashion houses have their own shaman (…) We don’t share them; it’s like wigs, they can’t be lent out.” Before concluding: “The people who told me this are reliable sources.”
Faced with Mouloud Achour’s stunned face, Lena then continues her story: It’s “to make sure the weather is good on the day of the parade. And frankly, it works like crazy.” It is therefore to protect themselves against weather hazards during Fashion Week that fashion houses use this type of service. No offense to the skeptics, our colleagues at Page Six provide very specific examples, based on testimonies that are impossible to contradict. Louis Vuitton would have used it for its Cruise fashion shows in Rio (May 2016) and Kyoto (May 2017).
A year later, when torrential rain fell on the cruise parade Dior in Chantilly, the leaders of Louis Vuitton then decide to rehire the formerly fired shaman in order to ensure that not a single drop spoils their parade in Antibes. Services which seem to have borne fruit, since the rain only fell on the podium once the show was over: “Vuitton hired a shaman to ward off the rain and apparently all his work worked (kissing the trees or something like that, from what I heard), because it didn’t rain until the show ended!”testifies a stylist at Vogue.com.
After a long-term investigation, our colleagues from Vanity Fair provide some more precise clues: the said shaman would come straight from Brazil, his name would be Omar Santos Scritori – or “son of the weather” on Instagram – and would be married to a woman herself from a family with identical powers.
