Photographers and cameraman generally work hand in hand. But a new specialty is emerging in the United States and may well compete with these professionals in the sector. Unless the latter diversify to transform the magical moments of the ceremony.
Organizing a wedding is almost akin to managing a small business. The number of providers is considerable and you have to think of everything: the photographer, the videographer, the choice of the caterer, the dress, the alliances, the animations, the DJ, the decoration, etc. A weekend of happiness that the newlyweds sometimes live in apnea, with the feeling of not having taken advantage of their marriage as they hoped. More and more of them have resorting to the services of a wedding planner to manage the operational on D -Day. The wedding business is now flourishing and we even see new providers to say the least.
Social networks specialists whose role is to make your wedding a real success on Instagram and Tiktok. A story with the perfect filter and your favorite song in soundtrack, and here is your wedding that is a hit on social networks! Indeed, to instantly share the best day of their lives, the bride and groom are now hiring content creators who transform their union into a trend on Instagram, Facebook and Tiktok. A trend that is on the rise in the United States.
Capture behind the scenes of the wedding. What if you hired a content creator for your wedding? The idea may seem absurd. However, at a time when influencers are more and more numerous and when the Followers race is limitless, wanting to transform its marriage into a “trend” on Tiktok is not so surprising. The content creator is there to capture the little moments that go unnoticed, such as the arrival of the guests, the exchanges between the participants at cocktail time, the jokes during the meal, the accomplices eyes between the parents-in-law during the exchange of alliances, the laughter of children. An instant dive behind the scenes of the wedding which offers a complementary approach to those of the photographer and the videographer. Because if it is generally for several weeks to obtain the retouched images and the film of the latter, the content creator offers, the next morning, a gallery of several hundred images and videos designed for social networks.
The New York Times recently devoted an article to this phenomenon and reveals that according to a survey carried out on Instagram in 2023 with more than 2,600 bride and grooms by the Joy digital marriages organization platform, 94 % of couples said that social media had played an important role in organizing their marriage. Thus, content creators use a smartphone to capture these intimate moments, then publish the photos and videos in short format and accompany them with the latest fashion or favorite songs of the couple. The finished product is then published directly on the social media platforms of the bride and groom, or they can receive the raw content which they publish and publish themselves. As for the price, it varies according to the service, but generally oscillates between 1,000 and 3,800 dollars, to which are added the travel costs.
