Christmas is approaching, and the race for toys has already started. To please children, here are the three essential toys for 2025, according to specialists.
Every year, new Christmas items appear and children are happy to place them at the top of Santa’s list. But among the multitude of toys, parents and grandparents, uncles and aunts do not always know which models stand out from the crowd. How can you be sure that this toy is really good, that the child will play with it and not forget it in a corner? Players in the toy sector help us see things more clearly…
They are at the forefront to observe trends, test new products, discover innovations, and therefore know what will be the most successful at Christmas. In 2025, we find many trends, some of which have been established for several years, such as that of dinosaurs (the Secret Hatching Dino from Spin Master won the 2025 Toy Grand Prix in the “Interactive Companion” category). Among the toys in high demand are also licenses, board games, collectibles and even kidult toys, which are a real hit this year. And, of course, we find sure values, like timeless dolls: the Corolle brand, which celebrated its 45th anniversary last year, presents three adorable dolls in holiday colors, named Margaux, Suzanne and Perle. Among our other favorites and very popular toys at Christmas are construction games with a model that stands out this year: Sky Trails from Playmobil, which allows you to create courses that defy gravity.
According to toy professionals, certain items will really stand out at Christmas. Indeed, Yoganoel and La Revue dutoy carried out a barometer with 21 specialized stores, indicating which are the three star products of the end-of-year holidays. In first place, we find the LEGO Game Boy, which falls right into the kidult trend. In second place, we don’t find a specific toy, but a license: Lilo & Stitch toys are going to be a hit. Among all those inspired by this universe, the interactive Stitch plush toy from Just Play was awarded an award at the 2025 Toy Grand Prix. Finally, in third place, we find the Toniebox 2. It is not surprising that a story box is a great success, because it is an excellent alternative to screens and children love it. Moreover, many story boxes captivate little ones like the Yoto speaker, Lunii or the Lexibook…
Remember that the flagship toy of the year 2025 is none other than the LeapMove children’s game console from Vtech. It works without a controller and captures the movements of players, to whom it introduces letters, numbers, colors, shapes, in addition to working on memory and physical fitness. It won two titles at the Toy Grand Prix: Toy of the Year 2025 and Best Educational Console. Finally, if you haven’t yet found what you’re looking for, opt for a creative toy like the Doodle Copy from Canal Toys to teach little ones to draw, the chess game to introduce children from a very young age (Wilson Games) or even an imitation toy…
