Popular in the 80s and then 2000, nothing predestined this toy to become a fashion accessory in its own right. However, a luxury house sells it very expensive today …
Nostalgia is an integral part of fashion. Fashion Sphere likes to go back and forth in time, go back when it looks like it, to make the truck of the moment yesterday. But if this nostalgia often juggles between different decades, this time, it takes root in childhood. In recent years, fashion houses and fashion brands have largely invested in a world of magic that each adult once rubbed shoulders: that of the toy.
Coperni house and its maxi Tamagotchi, singer Rihanna and her Labu plush, the luxury house Miu Miu… and her scoubidou. Since 2024, the famous Italian claw thus has markets its own luxury scoubidou, to hang on its keychain or to its everyday handbag like a charms, for a resolutely sewing look.
Entitled “Cord accessory”, it is obtained for the modest sum of 340 euros. The leather version, already breaking, is sold for 380 euros. Rather surprising for a toy that we made with our children’s hands for three francs six sous. It didn’t take more for the internet to take offense.
“A Scoubidou keychain at 500 dollars? Are you okay? I almost fell from my chair frankly”is indignant the tiktokeur @alexandhisbags. Other fashionistas are not long in following in the plunge and scandalizing. This is not the first time that the modosphere whims have shaken the canvas …
This object of desire (or discord, depending on the point of view) is actually part of a double trend: the charms and the return to childhood. A fashion movement which illustrates a more global societal dynamic, in response to the economic, political and social anxiety -provoking climate: that of “Kidults”.
To cope with the rise of political extremes, armed conflicts that are rampant in certain countries, or the global economic crisis, many individuals and fashionistas are turning to accessories and reedoring objects such as Doudous – evidenced by the success of Jellycat toilet, Sonny Angel figurines, Labu … The owners and manufacturers of scoubidous of yesterday can be proud: A sacred flair.
