An impressive return on investment, with a final value four times higher than the purchase price.
Every year, beauty Advent calendars compete for the title of most spectacular. Brands compete in creativity, aligning careful selections and refined packaging, in a race where the overall value of the box has become a central argument. Because beyond the pleasure of discovering a new surprise every day in December, these boxes represent a very concrete calculation: how much do we spend and how much do we receive? In 2025, one calendar clearly stands out from the others, promising more than 1,300 euros in products saved.
Initially reserved for a few enthusiasts ready to invest in a high-end box set, it has expanded and now reaches a much wider audience. Consumer brands, luxury houses and even niche brands have jumped into this trend. Result: a profusion of calendars available from the fall, and sometimes sold out before November.
The box set that wins this year ticks all the boxes: a design designed as an object to keep, a selection of luxury products covering makeup, skincare, perfume and hair, and above all a quality-price ratio that is difficult to match. It contains thirty references, including twenty in standard formats, signed by major houses such as La Mer, Augustinus Bader, Sisley, Lisa Eldridge, Dermalogica and Paula’s Choice. A mix that allows you to rediscover bestsellers inaccessible on a daily basis while testing brands that cannot be found elsewhere.
The secret of this record profitability lies in a purchase price set at 375 euros, for a total value of the products estimated at 1,700 euros. The saving easily exceeds 1,300 euros. Enough to justify its status as the best beauty investment of the year. Especially since its appearance matches its contents: to celebrate the 150th anniversary of the house, the box features the emblematic display case with a covering rich in details, and drawers decorated in bright colors. In short, the most profitable beauty Advent calendar in 2025 is none other than that of Liberty London.
An object that we keep, that we reuse, and which has every chance of quickly disappearing from the shelves. Because if it is still available, it should not remain there for long.
