A fashion fan, Roxane has been a Vinted fan for several years now. It recently discovered a more profitable alternative to the Baltic platform. She confides in the Journal des Femmes.
A fashionista at heart, Roxane has been a fan of vintage for several years now. The one who is collection and production director for a high-end ready-to-wear brand has been reselling her clothes since the very first steps of second hand in France. Like any self-respecting fashion fan – and 24 million French people with her – she is a fan of the Lithuanian platform Vinted. But the seasoned fashionista is now exploring other new alternatives, more profitable than the unbeatable Baltic application. Among them, a new arrival which is starting to make more and more noise on the French market: clothing rental. The thirty-year-old fashionista is a big fan of the application wherewear. Born in 2023, said platform allows individuals to rent their dressing room to other individuals, in exchange for financial remuneration. In an interview given to Women’s Journalshe explains all the reasons that pushed her to take the plunge. We lift the veil on this new use which will soon wreak havoc on the territory.
It is first of all for reasons inherent to fashionistas that Roxane launches into wherewear. In a period of life when weddings are coming one after the other, she buys until she no longer has room in her wardrobe: “The real starting point was weddings. We’re at an age where we have quite a few and I love having a new outfit for each event, except that after a while, it gets expensive. So I started mainly as a rental company. I rented my clothes to make my wardrobe profitable.” From this simple desire, she finally realizes that the approach is more profitable than Vinted in terms of time and money. Smart fashion, the young woman combines both activities and can therefore compare the advantages and disadvantages linked to each of them.
“Vinted brings me money, but we only sell a piece once. Rental is a recurring (…) income that can be multiplied. So, ultimately, in the long term, even in the medium term, wherewear is more profitable.” She gives us the example of a dress Braided which she bought in private sale a few years ago, and which has enjoyed great success on wherewear : “I have a dress from the Tressé brand. I know that today, I have more than paid for it. Because in terms of purchase value, it is still worth 300 euros. I rent it for 4 days from 48 euros. In total, I must have rented it at least 6 times. It brings me more and I get it back in the end.” According to her, the application earns her an average of 200 euros per month.
Another advantage that she makes a point of noting. With her closet full to bursting, it’s difficult for Roxane to wear one piece as much as she would like. However, that doesn’t mean she wants to get rid of it. : “the pieces that I put on wherewear are pieces that I love and that I want to keep.” From now on, rather than letting it sleep in the back of the closet, Roxane can rent it out and ensure that it brings her money without having to part with it.
Where negotiations are sometimes endless on Vintedbuyers wishing to buy a garment at the lowest price possible, on wherewearthe exchange is completed in two steps: “It’s super fluid. In ten minutes of exchange, it’s validated. They choose the dates. They ask if it’s available. They validate the rental request. I accept. We exchange two messages. ‘Are you available on such and such a day, at such and such a time?’ And that’s it.”
Where Vinted is a leader in the field, wherewear is just becoming known. But Roxane wants to be optimistic : “I think Vinted was that at the beginning. People didn’t really understand the concept and now everyone is getting into it.”
