No atmosphere will be complete without him, as he sets the scene. Leave minimalist sobriety in the closet and give it pride of place. Why is everyone fighting for it and how can you adopt it without any lack of taste? We tell you everything.
It’s a little chromatic revolution that’s coming to our interiors this spring. Long confined to vegetable gardens and summer tables, this round and fleshy silhouette leaves our plates to become the muse of decoration brands, designers and even a singer. No need to make a big deal out of it? Of course it is! Today we find it available in patterned candles, gourmet ceramics or printed on textiles that make you want to sit down at the table.
This somewhat unexpected craze can be explained by a need for nostalgic comfort: its primary color, frank and comforting, instantly evokes the warmth of the Mediterranean and a certain dolce vita. As a bonus, it instantly awakens neutral tones (from beige to gray) or atmospheres populated with light wood. It’s the ideal pop of color that never really goes out of style since it’s tied to nature.
In an increasingly urban and digital world, owning objects reminiscent of the earth has become a new sign of distinction. This juicy ingredient, far from the forbidden fruit, is no longer just a supermarket fruit, it symbolizes balcony gardening and a return to basics. To proudly display an object that takes its shape is to display your love for the raw product, the real thing and… above all, good taste.
More than just a trend, it is a celebration of the slow life aesthetic where the everyday object, once purely utilitarian, becomes a collector’s item that literally makes our shelves, our tables and our walls blush with pleasure. In the new scenography of Le Bon Marché, called Everyone on the farm!at the heart of the new collections from GiFi, Nature & Découvertes, DOIY Design or Desenio, to the walls of the pop-up imagined by the singer’s teams from Watermelon SugarHarry Styles, on the occasion of the release of his new opus Kiss All the Time. Disco, Occasionallytomatoes are everywhere! He even distributed seeds to his fans, enough to germinate the idea of a trend to follow closely.
So, do you want to see life in red? If the Amalfi lemon has taken us on a journey for a long time, the tomato takes the temperature up a notch. Enough to compose an even more daring version of fruity decoration and cultivate the style of your interior with Italian style.


