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Home » This cult mascara that has crushed all sales for 10 years remains the benchmark for stars makeup artists
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This cult mascara that has crushed all sales for 10 years remains the benchmark for stars makeup artists

By News Room16 September 20252 Mins Read
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This cult mascara that has crushed all sales for 10 years remains the benchmark for stars makeup artists
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A product that has never changed formula since its launch in 2013.

The secret of an irresistible look at the red carpet would be due to a precise mascara tube that has become essential. For ten years, several light actresses have made it their beauty ally. And even today, this tube remains acclaimed on resellers, with opinions that still run all the heads.

On the Red Carpet, it is Keira Knightley who comes back constantly, faithful to this formula from the preview ofAnna Karénine In 2013, until the 2025 cruise parade where it was seen to wear this same mascara. But she is not the only one. During the Emmy Awards 2024, Jennifer Aniston also displayed ultra-long eyelashes thanks to three layers of this cosmetic product, while Brie Larson and Naomi Watts made the same choice to illuminate their eyes. Finally, during the Grammys 2025, Jennifer Lopez seduced her fans with a bewitching false eyelash effect, her make-up artist confided to use the same tube, confirming his flexible and without packet outfit.

On the side of the general public, the users’ returns are just as eloquent. On the brand’s official website, a recent opinion welcomes this mascara as the “best of the market”, appreciating its grip and its applicator which avoids excess of product. At Bloomingdale’s, the score reaches 4.7/5 after more than 760 reviews, citing the length and finesse of the application. Others confirm her exemplary waterproof outfit, ideal for wet climates, without retouching to be expected. Finally, on a beauty forum, a user tells: “My eyelashes are incredibly long, bulky and especially without packages … I really think I can no longer do without this mascara.” This is the inimitable inimitable from Chanel at 43 euros.

An emblematic mascara adopted by several major stars, recognized for its volume, its outfit and its impeccable rendering. And the general public remains conquered: on merchant sites, the assessments are always excellent, concrete evidence that this tube has kept its reference status, both on stage and in real life.

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