Disappeared for decades, this iconic perfume is making a surprise return this fall.
It has long disappeared from radars. His wake only survived in the memory of some enthusiasts, or in the collectors of collectors who preserved his rare bottles like treasures. Over time, he had become a silent legend, mentioned in a low voice, almost like a secret. In a market saturated with novelties, it seemed impossible that it one day finds its place. However, this fall, everything changes.
In the shadows, experts embarked on a meticulous investigation. Fifteen years of research were necessary to find the trace of its original formula. Archives, old notebooks, period bottles: every detail has been studied. The goal was not only to recreate a perfume, but to resuscitate an emotion, the exact spirit that had seduced the first admirers. And this fall, the surprise materializes. Balenciaga, an emblematic French fashion house, makes a comeback in perfumery. A dedicated shop opens its doors at 10 avenue George-V in Paris, as a setting for its olfactory creations. And in the center of this launch, a legendary name reappears: the ten.
Created in 1947, the ten wore the emblematic figure of the Parisian address of the founder. Today, he is reborn, faithful to his mind but adapted to contemporary sensitivities. The perfume combines an absolute refined iris, luminous aldehydes, a delicate purple sheet and a suspicion of incense for the depth. The result is at the same time elegant, airy and mysterious, a perfect balance between heritage and modernity.
The bottle, faithful to the original, retains its rounded plug, its purified silhouette and its hand knotted by hand. Each detail recalls the sobriety and the refinement of haute couture. It is not a trendy perfume: it is a classic reinvented. But Balenciaga does not stop there. The house offers ten fragrances in total, each embodying a facet of its universe: “Cristóbal”, tribute to the founder, “Getaria”, nod to his native land, or “no comment”, echo at his legendary discretion. These creations draw a complete olfactory panorama, mixing inheritance and contemporary audacity.
With this Renaissance, Balenciaga is not content to relaunch a forgotten perfume. The house reconnects couture and perfumery, reconnecting with a long -left inheritance. Ten is no longer a simple memory: it becomes a symbol, that of a memory that is reborn and a luxury that crosses time. This fall, the cult scent finds light and invites everyone to be seduced by their new life.
