Do you have a black lace dresses and long leather jackets … Do these pieces remind you of a trend? However, we all tried it at one time or another in our life.
Each return to school has its own share of trends. Some come back every year like the trend of the Wear Office (office outfit), while others are only specific to one year. This is the case with this trend that has reappeared thanks to a television series.
Become one of the greatest successes of Netflix, Wednesdaythe thriller that follows the adventures of the Addams family’s elder, made a lot of noise. If the first season, released in 2022, had already influenced the fashion somewhat, the second season, recently released, clearly launched a trend: that of the Goth Girl Autumn (Gothic autumn girl).
More than a simple trend, the Gothic style is a way of life that was born in the 1970s and 1980s. Coming from the rock scene, notably groups such as Bauhaus, Joy Division, Flesh for Lulu, The Cure and Siouxsie and the Banshees, this style, very popular at the time, embodies non-compliance with social norms.
Today, it is Wednesday’s character, fascinated by death and everything that is dark and dismal, who puts this style back to the black wardrobe up to date. But last year, it was the film Nosferatuwith Lily-Rose Depp at the head of the poster, which had revived the trend. All the fashion houses then added a Gothic touch to their looks. Dior, in particular, presented corsets, crinoline dresses and all kinds of Gothic accessories for its Spring-Summer 2025 haute couture collection. Valentino, Jean Paul Gaultier and Schiaparelli also.
This fall, the trend is at its peak. This is why it is not surprising to find an exhibition on Rick Owens which embodies this aesthetic at the Palais Galliera in Paris. The flexible payment platform, Klarna, also noticed it. She noted an increase in jewelry sales, including cross -shaped rings of 85 %, just like cross earrings, 120 %! On the clothing side, the sale of fishnet bodysuits increased by 86 %, that of corsets by 43 %.
“”This return 2025 shows that Gothic fashion is no longer a niche: it is a cultural and creative phenomenon that seduces all generations“Said Karin Haglund, Head of Consumer Insights at Klarna.
