This hundreds of thousands of subscribers decided to say goodbye to fast fashion. She has not spent a single penny at Zara for months.
The fashion industry, and in particular fast fashion, is one of the most polluting in the world. It is based on massive, fast and low cost production. More and more people are questioning their way of consuming. This is particularly the case for influencers who share new values to their communities in order to highlight a more responsible fashion.
Sarah Kassmi, alias @sarah.kassmi On his Tiktok account, has decided for several months already to no longer buy clothes from Zara. “Zara, I no longer put a foot on it. It was not necessarily simple, but there are lots of alternatives to this brand. These are really shops that are programmed to get you out of trends very quickly, which pushes you to over-consumption”, says the young woman. A real temple where to find the latest fashion trends, the Zara store is a must. However, some people choose to stop buying in this fast-food brand. Indeed, the Spanish brand renews its collections very frequently every two weeks, which encourages excessive consumption. Mass production also generates a lot of textile waste and consumes a lot of water, energy and chemicals.
But then, how to get out of this vicious circle and adopt a more responsible fashion? The idea is not to buy nothing anymore, but to buy more thoughtful. Start by favoring quality to quantity. Promote sustainable materials such as organic cotton or linen. Choose timeless and well cut clothes while supporting the ethical and transparent brands as much as possible. This may seem more expensive to buy, but in the long term, these parts last much longer
Second -hand fashion is booming, and for good reason: it makes it possible to considerably reduce the ecological impact while saving money. Throbes, vacuums, applications like vinted or collective cloakroom, there are today a multitude of options to consume differently. For her part, the influencer no longer spends her money at Zara, but continues to buy trendy and timeless parts at Aritzia, & other stories or rails …
