It is present in a number of shopping centers, both Parisian and provincial. Sometimes forgotten, it nevertheless dressed all our elders. Today, this French brand is bearing the brunt of the ready-to-wear crisis.
It’s a fashion brand that we tend to forget, even though it’s worn by many of our elders. 100% French, it was founded in 1961 by Pierre and Huguette Lasselin, a couple from the town of Gray. If it is little known to the younger generations afterward, it is because it is mainly aimed at women over 40 years old – the forty-year-olds, fifty-year-olds, sixty-year-olds in the spirit of the times. What makes it fashion statement ? It fits all sizes, from 36 to 52, from the smallest to the largest. It can be found in all suburban shopping centers, whether in the Parisian capital or in other cities in France.
However, for several years, the brand has been in great difficulty: it is no longer able to repay its creditors… Result: it has undergone several legal receiverships to freeze its debts, the second of which was pronounced last August. This French ready-to-wear brand, which is in danger like many of its sisters, is none other than Christine Laure.
Financial difficulties which did not make much noise, but which caused, little by little, the closure of around ten stores. Their number has thus fallen from 145 to 127 since the start of the legal decisions. In accordance with the judicial recovery procedure, the Haut-Saônoise clothing brand is thus in the hot seat until February 2026. However, since then, its sales and turnover have not been as satisfactory as hoped.
Jean-Marc Lasselin, CEO of the brand, explains to our colleagues Echoes : “We were unable to meet our turnover projections (…) that we had announced to them.” For the moment, the sixty-year-old brand is struggling to regain profitability. Worried, the judges of the Dijon commercial court have already thought about the future: they have launched the search for new buyers.
An action which can be seen as a bad sign for the most pessimistic, or as a preventive approach for the most optimistic. For now, there are 284 employees who hope to see the sky clear up for the brand.
If the financial results follow, it could survive and continue to delight its most loyal customers. But if they shrivel up, the future risks becoming bleak and the brand may never recover. So see you in February 2026 to find out. Hoping the verdict is positive…
