In an era where thinness is once again at the heart of trends, some fashion brands are resisting. Among them, a giant of French ready-to-wear which has conquered all generations. Our ranking.
It has long been criticized for its elitism, its fatphobia and its lack of ethnic diversity. However, in recent years, fashion has emerged from its former constraints to offer a different vision of clothing, less exclusionary than before. Slowly but surely, the industry is seeing the birth of new brands that are inclusive in their essence – likeEster Manas -, when some, already existing, adapt by expanding their collections – like Promod. If body positivism had succeeded in winning over this “between itself” made up of countless Diktats, going so far as to disrupt and conquer the houses established over many centuries, it would seem that the modosphere is today returning to its old reflexes. For several seasons, the big names in fashion have been putting worryingly thin models back into the spotlight. There are of course counter-examples, which resist the return of the pervasive thinness of the catwalks. Among them, Givenchywhich notably featured the French Emeline Hoareau, a so-called “midsize” model in the industry. On the accessible ready-to-wear side, although it is customary for brands to follow the dynamic driven by haute couture, many of them resist.
So, in a context where body positivism is on the decline, the editorial team asked itself the following question: among the most popular accessible ready-to-wear brands of the moment, which ones offer the widest range of sizes to its customers? To do this, it compared the classic labels which occupy the majority of the fashion media space, deliberately excluding from its scope those specialized in “plus size” fashion. And surprise, the most inclusive brand of our time is French. Born in Roncq in 1978, she is recognizable by a single mantra: “fashion at low prices”. You will have understood, it is about Kiabi.
The brand covers nearly 15 different sizes, from 32 to 60. On its site, the brand even resells other brands – like Land of Sailors – which offer pieces up to 6XL (i.e. 64). His two main challengers, Bonprix And ASOScover the same range of sizes, but often in dedicated collections (like ASOS Curve), and with one drawback: they are sold exclusively online (both being web merchants).
Here are the top 5 established by the editorial staff:
- 1) Kiabi : from 32 to 60
- 2) Bonprix : from 32 to 60
- 3) ASOS : from 32 to 60
- 4) Gemo : from 34 to 60
- 5) THAT : from 34 to 58
Looking forward to other brands getting on board.
