This furniture and decoration brand is increasing its openings in France, with a clear ambition: to establish itself permanently throughout the territory. A development to follow closely for decoration enthusiasts.
You may not know it yet, and yet it is gradually establishing itself in many commercial areas in France. At a time when there is a lot of talk about closures in the furniture sector, certain brands are continuing to progress. And it might appear near you sooner than you think.
Launched in 2008, this French brand was built around a clear positioning: contemporary, customizable furniture designed to last. Modular sofas, choice of materials, colors or dimensions… everything is designed to adapt to customer wishes. Behind this promise, there is also real design work thanks to an integrated style office which imagines the models. Manufacturing is carried out in Europe, particularly in Portugal and Italy, with production to order rather than in series, which limits stocks and reinforces the personalized aspect.
Not always well known to the general public, Maison XXL already has nearly 60 stores in France, but also in Belgium and Israel. And this development is far from over. The stated objective is to quickly reach 80 points of sale in France. Gradual growth, which is based on an increasingly dense network and a reinforced presence in commercial areas.
The brand particularly made an impression with the opening of its Parisian flagship on avenue de Wagram, a space designed as a true showcase of its know-how. Over several hundred square meters, the collections are displayed in immersive atmospheres, to help customers see themselves concretely in their interior. Since then, expansion has continued throughout France. This month of April, a new store opened its doors in Nancy, with a surface area of approximately 700 m², confirming the brand’s desire to get ever closer to its customers.
Beyond the French market, the brand now has international ambitions. Its model, based on customization and European manufacturing, could be implemented in several large cities such as New York, Dubai, Seoul or Shanghai. As you will have understood, Maison XXL could well become a must-have in the coming years.
