She had disappeared from the salons since the early 2000s, rowed in the period of period hairstyles, deemed too dated. In 2025, she returned in force and imposed herself on the catwalks, red carpets and social networks.
A cup, which has marked an entire generation, reinvents itself to stick to current desires and asserts itself as the flagship style of the start of the school year. Indeed, twenty years later, the hair routines have lightened, the search for a natural result dominates and the heating tools lose ground in the face of techniques supposed to sublimate the texture without damaging it. The return of this style is timely, because it meets the expectations of those who want volume without hours of brushing and a formatting without constraint. The stars have understood this well and seize it, proving that a legendary cup can find a new youth, provided they are adapted to the current codes.
We find his influence everywhere: in Tiktok tutorials which show how to obtain a plump hair without straightening iron, in the celebrity looks seen in Los Angeles, New York or Paris, but also in the discourse of hairdressers who salute a technique capable of bringing relief effortlessly. The structure of the original cut is respected, but the rendering is less frozen and therefore more in line with the current trend which favors movement.
The curve cut is its name, is not at its first hour of glory. In the 90s, she had been associated with a television icon which had made a series a global phenomenon. The “Rachel”, immortalized by Jennifer Aniston in Friendshad sparked an unprecedented wave of appointments with hairdressers. But the model of the time, although inconvenience, had ended up running out of steam, deemed too recognizable, almost caricatural.
The new generation takes up the idea, but adapts it. Professionals recall that the base remains the same: a game of gradients, organized so as to supervise the face without it being necessary to discipline hair on a daily basis. The lengths follow a rounded route, the shortest strands create volume at the front while the longest stretches backwards, drawing a harmonious line in the shape of “C” or “U”.
Celebrities adopted it en masse: Hailey Bieber, Monica Bellucci and Mélanie Laurent recently appeared with this hairstyle. You would think of a simple fleeting fashion, but professionals assure that this cut checks all the huts of sustainability. It evolves well over time, is transformed during regrowth and allows you to wait longer between two meetings.
