Not the most trendy hairstyle of a season, nor the one launched by a star on Tiktok, but the one that comes back permanently, all generations and all countries combined.
By analyzing hundreds of thousands of research, a study revealed that some very current hairstyles are rubbing out today that nothing seems to dethrone. The work is signed Protectivity, a British insurer specializing in the hairdressing sector. His team sifts through the Google keyword planning tool to identify the most requested cuts in the world. More than 170 styles have been compared, from the most discreet to the most extravagant.
First observation: the results vary a lot from country to country, but a global trend emerges. In some countries, such as India or Sri Lanka, the bun is essential, in a male or female version. In Australia, the surprise is total: the mule cup comes first, proof that this decried style has not said its last word. But when we observe the world figures, another winner crushes competition, with more than 135,000 research in advance on his direct pursuer.
Indeed, the cut that crushes the whole competition is the square. With an average of 222,580 monthly research, it wins hands down. To put this popularity in perspective, its direct pursuer, the bun, harvested 85,890 research per month on average, just in front of the fringe (85,830), which retains a solid reputation, in particular because it was adopted by celebrities worldwide. Behind, the braids (66,700) and the ponytail (63,260) confirm their role as timeless. (3) The Afro follows closely with 57,200 searches, then Undercut (51,060) and asymmetrical style (48,430).
This timeless style is also elected favorite in 52 countries, including France, the United States, the United Kingdom, Belgium, Germany, Iceland and Malaysia. Protectivity specifies that this cut has evolved a lot over time, declining in multiple versions allowing it to adapt to each era, to each face and to each personality. It can be strict or relaxed, perfectly symmetrical or slightly offset and it is undoubtedly this plasticity which earned it such popularity.
At the editorial staff, we had fun comparing the results of the study with what we wear on a daily basis. Verdict: Statistics are also verified with us. Several journalists display the star cup, each in a different variant. Some prefer it short, almost boyish, for a structured rendering which requires little maintenance. Others opt for a longer version, which descends to the shoulders, easy to stylize depending on the mood: smoothed for a clear, wavy look for a more flexible side. Others still rely on light asymmetry, with a longer wick that frames the face. Many celebrities have taken the fold this year, like singer Angèle, Louane or even Lily Collins, the star of the series Emily in Paris.
