Kolsquare unveiled the 2024 ranking of the most influential fashion brands on social networks in France. Discover the jewelry brand at the top of the ranking!
The future is undoubtedly to social networks, and fashion brands have understood this. Through beautiful campaigns, they promote their new products. They also use influencers and celebrities. This is what Kolsquare, European leader in influencer marketing, analyzed. By studying 7.6 million content and more than 2,500 brands, he has drawn up the most influential brands on Tiktok and Instagram in France.
On the fashion side, we find Sézane, Zara and Shein on Instagram, as well as Pretty Little Thing and official boutique on Tiktok. Regarding jewelry, APM Monaco is at the top of the list on Instagram! And it’s not surprising. Eva Longoria, Charles Leclerc, Cara Delevingne or Selena Gomez were part of the Monegasque label campaigns or have worn pieces from the jewelry brand.
Founded in 1982, APM Monaco has distinguished itself by offering chic and elegant jewelry at prices that remain affordable – with the exception of a few imposing pieces set with stones. The southern brand has just released its spring collection. Called “Pastel Dream”, this series of jewelry, carried by Eva Longoria, is imprinted with colors – pastel green, pink, or even blue – and shapes, sometimes evoking palm leaves, sometimes flowers and rain drops.
Elegant and romantic, this new collection made up of rings, necklaces, earrings, EAR CUFF Thus embodies the next season perfectly.
This is not the first APM Monaco campaign to make a sensation. Its winter 2024-2025 collection has also caused a lot of ink to flow. And for good reason, she was embodied by the influencer Dixie of Amelio, in order to target the Gen Z. Very glamorous, she made more than one dream! Between the end of year celebrations and Valentine’s Day, the pieces taken in pictures on a red background evoked romanticism and elegance.
Behind her, Nebula jewelry won in 2024 as the first influential brand on Tiktok in France. They are followed by Atelier d’Amaya, Zag Bijoux, Aparajan Paris and Pandora!
