With each full of shopping carts, the note climbs. Nevertheless, there is a means, tested by attentive consumers, to pay less without changing stores, nor to give up what you like to cook.
Large areas each have their promotions and their loyalty cards. However, even when you take advantage of the offers, there remains a persistent impression: small everyday products, those that you slip mechanically into the basket, weigh heavy on the final bill. However, a shared tip on social networks may well tip the scales.
On Tiktok, a content designer known as @thefinancegurl drew the attention of thousands of internet users by proving that it was possible to pay much cheaper exactly the same product, in the same store. His demonstration, viewed more than 25,000 times, aroused hundreds of comments from surprised customers not to have noticed this obvious earlier. “Here is an ultra-simple tip to save money, which you can apply in most supermarkets”, she explains. The reactions were not long in coming: “Oh waouh, I love it! I had never heard of it, thank you for sharing”, Enthuses a surfer. Others thank her for revealing what they already consider as a “new habit to adopt”. Consumers trying to do with it say they saw the difference from their first receipt. The tip has even been relayed by the British consumer defense association which, which sees it as a strategy applicable to many other products.
The cunning in question? Buy your spices and condiments in the world’s kitchen department rather than in the classic department. For example, at Carrefour, the powder curry of the distributor brand, sold in its 42 gram bottle, displays a price of 13.57 euros per kilo. A few meters away, the curry stored in the “Kitchen of the World” department is sold 11.90 euros per kilo. The case of ginger is even more speaking. In the classic department, the ground ginger from Carrefour costs 47.78 euros per kilo. In the space reserved for exotic products, the sachet of one kilo returns to 17.59 euros. The same spice, three times cheaper, simply because it is not conditioned in the same way or placed in the same place.
The explanation is simple: the references sold on the so -called “classic” shelves are aimed at a large audience, which buys in small quantities and research above all. The “world cuisine” rays target clientele that cooks more or prepare traditional recipes requiring more seasonings. Hence larger packaging, more advantageous prices per kilo and, in the end, real savings for anyone who takes the time to compare.
