Too concentrated on its perfumes, we all forgot that this brand was originally known for its clothes. She is preparing her comeback!
You have probably all already carried its perfumes without paying too much attention to the brand and its history. Indeed, the toilet waters of this French brand are known and very famous worldwide. Even celebrities use them! But before winning in the world of perfume, the label was famous for its clothing collections.
Founded in 1962 by Jean Bousquet, who still holds, today, the reins of the house, the brand was best known for its cremon blouse, which has become iconic, its floral prints and its dreamlike photographic campaigns. But for a long time, we only talked about its perfumes. You will understand, it is Cacharel.
To revive its clothing collection, the brand provides a recovery plan with a new just as romantic collection, but brought up to date, to target a new audience. The label plans to revisit its essentials, especially the blouse, with its usual floral and fluid touch, all in lasting materials.
However, it will be necessary to wait a little more before you can discover the new line. But in the meantime, the French brand has announced that it would share information with the public via its Instagram account @cacharelwhich also makes a facelift.
It also provides for the opening of shops in France. It is therefore a brand that must be followed very closely!
