Seen everywhere at Patou, this collar is now invading the pieces of the most prominent ready-to-wear label.
If current trends give pride of place to the Funnel neck – a prominent stand-up collar which punctuates all our jackets and coats -, another form of collar seems ready to dethrone it immediately. Brought to the forefront of the fashion scene by the house Patouit is gradually invading trendy ready-to-wear labels, which are inspired by it to enhance their pieces with a couture aura. Halfway between the ascot collar adored by royalty and the triangle scarf well known to stylish Scandi people, this new type of collar can be tied on the front or on the side and has a rigid, almost architectural structure that allows it to spice up the most classic pieces at first glance.
During the Fall-Winter 2026/2027 fashion show, the French house, for example, exhibited it on looks 6, 12, 15 and even 17. If Patou punctuates his tops, shirts and blouses, letting said collar come out to be exposed on a coat which conceals them; at the house of Zara, it is an integral part of coats and overcoats. On the lookout for runway trends, the Iberian label has integrated it into many seasonal pieces, such as this classic trench coat, sold for 129 euros.
At the house of Zarathe variations with this hybrid scarf collar are endless. Other pieces in the collection feature the famous collar: a waxed cape at 59.95 euros, a checked shirt at 35.95 euros or even a bomber at 20.99 euros.
A rise in power of this scarf collar which results from two different and concomitant trends: that launched on the catwalk by the fashion house belonging to the group LVMHand that widespread in the Scandinavian streets thanks to Mette Wendelboe Okkels with the “Sophie Scarf”. The absolute reign of the pussy-bow collar is over.
