It’s the stylistic revolution that the fashion industry didn’t see coming. This brand, long ignored by the fashion elite, has now established itself as the ultimate style reference, validated by the most demanding experts.
It’s a metamorphosis worthy of the greatest fashion houses. If this brand was once associated with last-minute purchases in transit areas, it is now making a spectacular aesthetic move upmarket. Long considered off the style radar by purists, this brand is now redefining the codes of accessible elegance with surprising audacity.
In recent weeks, it has become the favorite topic of conversation in the fashion world. But how did this label go from being a basic accessories maker to becoming an essential trendsetter? The answer lies in a radically redesigned artistic direction. No more confusing prints and “low-end” materials. The brand has radically revised its copy to draw inspiration from the minimalist lines of luxury houses like The Row, Celine or Bottega Veneta. We now discover collections of incredible accuracy: ultra-graphic bucket bags, massive vintage-inspired jewelry and silk scarves that have nothing to envy of the big names.
The strength of this new line? Capturing the very essence of “Quiet Luxury” by offering strong pieces with cutting-edge design at prices that defy all competition. Fashion fans are not mistaken. They mix these affordable accessories with designer pieces, creating that “high & low” look that is so sought after. The phenomenon is such that certain pieces, such as quilted nylon shopping bags or patent leather babies, find themselves out of stock just a few days after they hit the shelves. The days of walking past the store without stopping are officially over. You may have guessed it: it’s the Portuguese brand Sometimes.
Long confined to the role of a practical but soulless “station boutique”, Sometimes has established itself at the start of 2026 as the essential destination for upgrading your style without emptying your A booklet. With collections that are renewed every week and an artistic direction worthy of the biggest magazines, the brand has succeeded in the crazy challenge of transforming the useful into the highly desirable.
Don’t wait any longer to walk through the door when you pass by. The next “it-bag” of the season is surely waiting for you there.
