The reign of pristine sneakers is coming to an end. It is now an archive sneaker that is a staple in celebrity wardrobes.
In recent months, the sneaker market has turned the page on the massive and technical models that have dominated the last few seasons. Sales are rebalancing around slimmer silhouettes, inspired by the archives of historic brands. Indeed, stores are seeing an increase in demand for lightweight sneakers, with a simple and identifiable design, while the Fall-Winter collections are increasing the number of reissues of models born in the 1970s and 1980s.
In this context, certain celebrity appearances have accelerated the visibility of a particular model. For example, Zoë Kravitz was spotted outside a club in Berlin wearing a classic winter outfit. The detail that stood out was her pair of retro sneakers, a model that she has had for a long time and which she is bringing up to date. In short, the photos quickly circulated, reinforcing interest around the sneaker. In the United States, Dakota Johnson also contributed to this revival. The actress, regularly followed for her basic looks, has been seen several times with the same sneaker, worn both on set and on the move.
Katie Holmes also participates in this dynamic. In New York, she was spotted wearing a khaki jogging set and a gray sweatshirt. Her outfit, very representative of the style she adopts on a daily basis, highlighted the white and colored version of this sneaker. The photos published in the press reinforced the idea of an established return, and not a simple one-off effect.
The trend is clear, consumers are now turning to sneakers that are more sober and easier to combine. This is why the craze surrounding the Nike Cortez sneaker could not be more present this season.
Created in the early 1970s, this sneaker today retains its original shape, allowing it to adapt to a fashion context that values clear lines and durable pieces.
And its repeated presence at the feet of Zoë Kravitz, Dakota Johnson and Katie Holmes confirms its comeback.
