Some now buy them at prices that defy logic. Their method is surprising.
For several months, a strange phenomenon has agitated fashion enthusiasts: some manage to afford Hermès, Loewe or Dior pieces for almost unreal prices. Silk scarves, jewelry, leather gloves… items that are usually inaccessible suddenly become much more affordable, as if a new confidential circuit was opening up to the general public.
On the networks, secrets are multiplying. We’re talking about an Hermès scarf paid for less than 100 euros, a piece of Loewe jewelry won at the price of a fast fashion accessory, or a luxury accessory found for next to nothing. A well-kept secret, which intrigues and arouses curiosity: where do these buyers find these certified treasures, sometimes in impeccable condition? The answer is here: auctions, long perceived as reserved for those in the know, are becoming one of the best ways to treat yourself to authentic luxury at low prices. And the good deals keep coming. Claire, 37, is proof of this. “I was just looking out of curiosity… and I left with an Hermès scarf for 72 euros. In store, there are more than 500!“A few weeks later, she won a pair of Hermès lambskin gloves for 58 euros.”It has become my reflex to treat myself to beautiful pieces.“Maya, 27, experienced the same surprise. She dreamed of a bracelet from a big house, way too expensive for her budget.”I found it by chance in the auction room. I never thought I would be able to afford it, and I got it for 45 euros. When I received it, it was like new.“These finds are easily explained: the catalogs are full of pieces from old collections, in less sought-after sizes or slightly patinated – enough to put off some buyers, but not those on the lookout for good deals. Result: Hermès squares at 60–90 euros, Loewe jewelry between 30 and 80 euros, Hermès, Dior or Chanel gloves around 40 to 100 euros.
The most interesting platforms include Drouot Digital, Crédit Municipal, Pénelope’s Auction, as well as provincial auction houses, which are often more advantageous thanks to lower competition. To participate, simply create an account, provide identification and sometimes register a bank card. The only element to anticipate: sales costs, generally 20 to 28%, to which 1 to 3% technical costs may be added. Everything is displayed before the auction, which allows you to control your budget.
Result: auctions become an ideal playground for those who want certified luxury without blowing their budget. An Hermès scarf, a Loewe piece of jewelry, a prestigious home accessory… Pieces that we thought were out of reach are no longer really out of reach — you just need to know where to look.
