Words are of capital importance, especially in the business world! To do business with wealthy clients, you have to adapt your language. According to this expert and successful entrepreneur, certain words scare away clients from the first meeting…
If you dream of attracting high-end clients or landing juicy contracts with influential and financially well-off people, it’s better to watch your vocabulary! According to a communications and brand strategy expert, certain words would scare away wealthy clients faster than a poorly presented quote… What are they? Instead, it offers another commercial lexical field.
“If you want to choose the type of clients you want to work with, you have to choose your words! Actually you have to choose their words“, explains entrepreneur Maddy Christina in a video posted on her social networks. This French photographer has managed to make a name for herself in the world of wedding photography and to develop her activity in order to target a prestigious clientele from the four corners of the world. Drawing on this experience, she founded the CocoSpark agency, which supports entrepreneurs who, like her, wish to reposition themselves towards a high-end clientele.
The secret to a successful business exchange, according to her, lies in a simple rule: the words we use have a certain energy and if they are used incorrectly, they can convey bad messages in the world of luxury. It’s all about perception! For example, Maddy Christina strongly advises against telling her clients interested in a deal or partnership: “You must pay before“. On the contrary, we must favor a more subtle formula like: “As soon as we receive the payment“. The idea is to avoid focusing on payment, but rather on fluidity and trust.
Likewise, we do not talk about “CONTRACT“, a word considered too administrative and cold, but rather “documents to be finalized“. And instead of announcing that something “costs“a certain amount, it is better to say: “The experience begins at” such a price. The potential customer then buys an experience more than a price or a product. More generally, Maddy Christina advises apprentices Steve Jobs and other future Bernard Arnaults “to avoid all words related to money“. Anything that can represent constraint or obligation can more easily rob the business partner.
Furthermore, in the world of luxury or if we wish to attract investors and customers who have significant financial means, we are not only selling a product but above all a feeling of exception. So, if you want to do business with people who may have millions to spend or invest in your business or project, make them feel that what you are offering is unique and a golden opportunity to make their business grow.
