Zalando, Etam, Amazon or ASOS abroad, these sales sites all have one thing in common: they offer to try before buying. How to use this service? Is it advantageous? Our opinion.
“Hesitant, lazy, or impatient? What?” This is how Zalando, giant of online sales, called for his customers in his campaign for his new service. Like Amazon or Etam, the site offersTry before paying your purchases. That it is called “Try first, pay after” Or “Try at Home”the formula is doomed to respond to all our internal tribulations against the virtual basket. Add comfort to purchases on the Internet, a bet raised?
Try first, pay after: user manual
The principle is the same on all the e-shops that offer it. It involves, as during a conventional online purchase, to select the parts of your choice to receive them. Unlike this time that we do not settle the note. Only a credit card footprint is requested. It is only after having tried them at home and having selected the parts that we want to keep that we are debited, 7 days or 14 days later depending on the sites. We return, as during a classic purchase, the unwanted parts and voila.
Why buy now and pay later?
Trying before paying represents several advantages. First of all that of “”Release from “pressure” of the fittings in the cabin“” For Victoria Arnhold, strategic marketing manager at Etam. This is particularly true for lingerie, an intimate purchase and not necessarily pleasant as part of a fitting room. This is also the reason why the group has extended its Try at Home in store.
The second advantage is financial. Sometimes it happens to hesitate between two sizes and finally buy the two to make the one that is not suitable. Try now, pay after, avoid waiting for reimbursement and allows you to Do not mobilize money for an unwanted article.
At Zalando, Style and creativity are also highlighted in the formula Try first, pay afteras Yannick Mathan, head of the Zalando France strategy, advances. “This allows you to transform your own room into a fitting room” he explains. What will this skirt go with? Isn’t this jeans duplicate with my other pants? Once in contact with all of its dressing room, a piece can take or lose its meaning. Under these conditions, making the right purchase becomes child’s play.
The site that offers the service
