Halloween is nearly here, and one UK mum has launched an idea that’s helping families rediscover the magic of trick or treating—just as it used to be.
Introducing Trick or Treat, the UK’s first purpose-built Halloween platform that makes planning fun, safe, and neighbourly routes simple. The platform connects parents and communities through an interactive map, allowing families to see which homes are taking part and plan their evening with confidence.
With two-thirds of Brits* agreeing that trick or treating “used to be better,” it’s no surprise that thousands of families are getting on board. Over 60,000 UK households have already registered—and that number is climbing rapidly—making Trick or Treat one of the most exciting family innovations of the 2025 Halloween season.
“It’s a modern twist on an old tradition, giving parents peace of mind while keeping the neighbourhood spirit alive,” says Michelle Pearce-Burke, the entrepreneur and mum of three behind the platform.
Trick or Treat – Making Halloween Simpler & Safer
The free-to-use map lets households mark themselves as “Stops” with a glowing pumpkin pin, so local families know they’re joining in. Parents can view stops nearby, filter by allergy-friendly treats or decorated homes, and plan a more efficient, stress-free route.
The idea came from Michelle’s own experience as a parent. After a few years of wandering from house to house with her young children, never quite sure which doors would open, she realised there had to be a better way. She wanted to bring back that old-school neighbourhood spirit, but with a tool that works for modern families.
Trick or Treat’s survey* also revealed what people feel is missing most from Halloween today:
- 27% said it used to be more fun
- 20% said it felt safer
- 18% believe more people took part
“That’s exactly what we’re trying to bring back,” says Michelle. “Halloween should feel exciting, safe and shared, and the map helps make that possible.”
