Up to … 30,000 euros reimbursed for the purchase of new accommodation

The interconstruction real estate developer sets up a cashback system, as in large distribution. A promotional operation in the wake of its lottery “an apartment purchased, a studio to win”.

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If you are told “Cashback”, no doubt you will spontaneously answer “large distribution”. Once your shopping is finished, you have probably happened to you more than once to see your hypermarket offer you the reimbursement of a small part of your order, directly on your bank account. Do you know that this commercial technique now exists for thePurchase of new accommodationwith, inevitably, reimbursements much higher than the 10 euros offered by your favorite supermarket? Until July 13, including any purchaser of housing marketed by the Ile -de -France promoter Interconstruction will benefit from a Refund from 3,000 to 30,000 eurosdepending on the value of the property.

For an apartment bought between 200,000 and 299,999 euros, Interconstruction reimburses you 3,000 euros. A sum which rises to 10,000 euros for an acquisition between 300,000 and 599,999 euros, at 20,000 euros if the property is between 600,000 and 899,999 eurosand at 30,000 euros for a purchase of more than 900,000 euros. All of the 700 interconstruction dwellings being marketed in Pontoise, Poissy, Clichy, Drancy, Bagneux, Bussy-Saint-Georges and Plessis-Robinson are eligible for this cashback operation. The approximately 80 apartments sold in real solidarity lease are not, however, this mechanism of dissociation of the property of the building from that of the land, which allows to buy 30% to 50% below market prices, “Being supervised”explains to Capital Antoine Guillorit, Strategic Director of Interconstruction.

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A refund not subject to tax

It’s in 15 days following the delivery of the apartment keys that the buyer receives his reimbursement, by transfer to his bank account. A sum which “Must be declared to the taxman but which is not not subject to taxto datespecifies Antoine Guillorit. Provided that it does not exceed a few tens of thousands of euros and that its perception is exceptional. If a customer buys four apartments at 700,000 euros, entitling him to a cashback of 120,000 euros, he will no longer be in the exceptional! ”.

Is this generosity of the promoter to buyers dictated by marketing difficulties, in the context of a real estate crisis that has lasted for almost three years? “The objective is to sell is my job”admits Antoine Guillorit. While ensuring that Intecstruction, a promoter created in 1960, now a subsidiary of the Belgian real estate investment group Eaglestone and chaired by Marc Villand, former boss of the Ile-de-France real estate promoters’ federation, “n / A No need to sell program purposes»». Understand, these unveiledly built dwellings, which weigh heavily in the financial assessments of the promoters.

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Original promotional operations

However, Antoine Guillorit does not deny it, “The market is very tense, there are still few customers”. Also, “To prevent them from buying from our competitors, we try to draw attention to us with different proposals”. This cashback operation and the lottery implemented by interconstruction last fall, with A studio to be won for an apartment purchasedare indeed much more original than the classic discounts of a few thousand euros per piece or notary fees offered!