After Bash, Iro and agnès b., this Parisian brand explodes internationally and sets up shop on Madison Avenue.
There are names that immediately awaken a sensitive memory. A perfume of Paris, an effortless look, a wardrobe that we loved, wore, passed on. While Bash, Iro or even agnès b. confirm their success abroad, another Parisian house, dear to the hearts of French women, is now seducing Americans… to the point of setting down its suitcases on the legendary Madison Avenue.
The brand was founded in 1971, in Paris. At the time, she already embodied this natural, accessible and feminine elegance which would become her signature. She quickly became known for her iconic bags, including the famous 24H bag, which became an international bestseller. A flexible, chic model, instantly recognizable, worn by both active women and celebrities. We particularly remember Charlotte Gainsbourg, photographed with this bag which has become the symbol of nonchalant Parisian chic. This brand, you guessed it, is Gérard Darel.
After New York, London, Dubai and Shanghai, Gérard Darel is taking a strategic step forward with the opening of a boutique on Madison Avenue, one of the most prestigious streets in Manhattan. A highly symbolic location, which establishes the house as an international reference for Parisian style.
According to FashionNetwork, this expansion strategy allows the brand to maintain double-digit growth, driven by an American clientele seduced by its timeless DNA, its noble materials and its reassuring elegance. Gérard Darel embodies for many a certain idea of Paris: that of free, active, elegant women without ever overdoing it.
At a time when trends are accelerating, Gérard Darel reassures. It recalls those pieces that we keep for a long time, those bags that we wear over the years, those clothes that accompany life’s great moments. A fashion that doesn’t scream, but that lasts.
And if American women succumb to it today, it is undoubtedly because they find there what we love so much: a sincere elegance, full of emotion and memories. Like a return to basics… but with a view of Madison Avenue.
