For 35 Years, Marcy Syms Appeared in TV and Radio Commercials for Her Family’s Company, Voicing Its Famous Slogan, “To Educated Consumer is our best customer.“” Syms was the first truly off-price retailer, offer name brands at cut rate prices. At its peak, the chain had dozens of stores in 13 states. For syms, the key to success was respect—FOR The Consumers, for the Employees, and for the Designer Brand They Sold. Working Closely with Her Father, Sy Syms, The Business’s Founder, Marcy Helped Transform Symy Concern to a Retailing Powerhouse. When the Company Went Public, Marcy Became the Youngest Female President of an NYSE-LISTED Company.
In this episode of Womxyn up!, Marcy Discusses Her New Book, Leading with Respect: Adventures of an Off-Price Fashion PioneerWhere shares Her Journey as a Businesswoman Who Emerged from the Backroom to the Boardroom, and what we can all learn from Her Experiences.
“Invaluable! The stories in this book take our Breath away.” – Muriel Fox, Co-Founder of the National Organization for Women
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