Thirty years in the business, twelve Century 21 agencies in the Great West, Olivier Lhermitte knows his territory like the back of his hand. From his office in Rouen, he observes the movements of a Normandy metropolis which is densifying and transforming.
His twelve agencies radiate across the Great West, 60% of whose activity is concentrated in Rouen intramuros, between family apartments of the eastern plateau and student accommodation from the heart of the city — these same students, whom university policy has gradually repatriated from Mont-Saint-Aignan, to the center.
Tip #1: take care of the presentation, tidy, paint, clean
His first piece of advice is to presentation. A lick of fresh paint, a renovated facade, a room cleared of clutter; THE eye-catching details at first glance now weigh as much as square meters. “ Presentation conditions are extremely important today », insists the agent.
Tip #2: Don’t overestimate your property
The second intangible rule for the expert is that of fair price. Competition has never been so keen, buyers never as mobile or as informed. Overestimate your property 3 to 5% can happen – overestimating it further is condemning it to wither away on the portals.
Tip #3: break away to sell better
The third tip touches the intimate. Sell your houseit’s often selling years of attachment — a kitchen where you’ve seen your children grow up, a garden patiently tamed. Gold, ” we talk about it from the heart “, observes the agent, ” and we’re not entirely honest for someone who doesn’t have their heart in the house yet “.
Hence the interest in entrusting the argument to the professional, capable of putting into words what the owner no longer sees: the orientation of a room, the quality of a neighborhood, the value of a wooded park. Olivier Lhermitte keeps in mind a textbook case, that of an executive, transferred to Rouen, convinced that his budget of 500,000 euros, corresponding to the sale of his Parisian apartment, would never be enough to offer him a family house with a garden. He found much better, in the Saint-André district, one of the most popular in Rouen: a brick mansion, six bedrooms, completely renovated, nestled in a wooded park. “ You found me my dream house », the buyer told him, immediately falling in love.
And the agent finally delivers the truth on the ground: the ideal buyer, the one who agrees to the little extra price, is almost always the neighbor – the one who already loves the neighborhood and doesn’t want to leave it. As for ChatGPT, increasingly used by sellers to refine their ad? The Rouen agent assumes it “ I am open. AI can bring new ideas that we would not have thought of. »
