It was sometimes rented up to 35 times in a single day.
She hasn’t left the fashion rental podium this year. Prized for its look, but also for its price, this dress has already passed through thousands of wardrobes. It has found its place in weddings, evenings, holidays and especially seasonal looks. The figures speak for themselves: no other piece has been so popular in 2025.
While rental platforms are reshaping the relationship with clothing, certain models are becoming real phenomena. On Hurr, a British start-up that connects individuals to rent designer pieces, one dress dominates all the others. According to the platform, it has been requested more than 3,000 times in 2025 alone. Sometimes rented up to 35 times in a single day, it illustrates the extent to which renting has become a reflex to create a striking outfit without blowing your budget. This popularity is no coincidence: its style adapts to almost all occasions and its cut suits various body types. This is the dress called “Havana” by the Gia brand.
This success is not isolated: another platform, By Rotation, confirms that it is also the most rented dress in its catalog. The history of the model partly explains this success. Launched in 2022, it first attracted attention in a zebra print version, quickly adopted by fashion fans looking for originality. Other variations quickly appeared, including a red floral pattern. The new colors and prints – denim blue, polka dots, or even more sober tones – further expand the range of possibilities.
One of the major assets remains its adaptation to cooler months: with its long sleeves and its high collar, it sometimes avoids the need for a jacket, a practical detail which explains its success in the fall.
Maxi, elegant, recognizable among a thousand, it ticks all the boxes to get through the season in style, while remaining within reach of all budgets. For rental, prices start at 30 euros for four days, and it is also available for sale on the Palmos Mode website at a price of 39.95 euros. A deal not to be missed!
