The luxury market is gaining in fluidity and clarity at the start of the year, driven by the stabilization of rates, which is bringing back sellers and buyers simultaneously. “The mourning of 1% rates is now over», summarizes the general director of Junot, Nicolas Pettex-Muffat.
A credit environment of around 3 to 4% is now fully integrated into purchasing strategies. Indeed, 49% of buyers supported by Junot used credit, compared to 37.5% in 2024, confirming the return of structured financing strategies.
Marketing times in sharp decline
Another very telling indicator: the sales time is shortening. In Paris and the inner suburbs, it went from around 12 weeks to 10 weeks, according to Junot’s internal data. In certain areas, renovated apartments are now sold within a few days, sometimes after only two visits, without even going through traditional marketing.
Renovated properties take over
In this context, renovated properties clearly outperform. “Renovated apartments are sold faster and more expensively», observation shared on the ground. Another strong trend: buyers want bigger. Requests for large areas are increasing by 19%, and one in two properties sold has four or more rooms.
French families and return from expatriation: a two-speed market
In Paris, from the center to the left bank, professionals are observing a marked return of French families, attracted by the centrality and the educational establishments. Among them, more and more households are returning from abroad, particularly from London since Brexit, with high budgets and very demanding criteria. In western Paris outside Paris, the market is very segmented, underlines Guillaume Cambis: beyond 1.5 million euros, the entry threshold for the high-end, 47.3% of buyers are Parisian, 28.3% local and 24.4% international; below, 85% of buyers are local.
Strong dynamics, under conditions
Demand from buyers continues to grow, to the point that the network anticipates up to 20% additional requests in 2026 within its scope. After correction, prices stabilize: the average square meter at Junot stands at around 13,115 euros in 2025, compared to 13,357 euros in 2024. A very favorable dynamic, but conditioned on two major variables: the evolution of rates and the political context, which could weigh on volumes as well as on prices.
>> Our service – Estimate the price of a property (immediate, free and without obligation)
