She has set the pace for fashion trends over the past three years. From clothes to shoes: his pieces quickly found themselves at the heart of trendy conversations, triggering a rush to the stores.
In the modosphere, sportswear has been gaining more and more ground in recent years. If the boundaries between sports wardrobe and chic wardrobe have long been blurred – fashion designers like Coco Chanel incorporating them into their vocabulary since the 20’s – in the hearts of consumers, sports equipment brands now eclipse the fashion houses established over several centuries. Thus, the latest rankings are dominated by brands marketing sports equipment.
By 2025, Intersport And Decathlon had, for example, anticipated Kiabi in the ranking of French people’s favorite fashion brands (Worldpanel by Numerator, Kantar). At the international level, this dynamic is also observed. Thus, according to the annual ranking established by Global Reptrakthe second most famous brand in the world is none other than adidas.
The German company comes second behind the famous brand of construction games LEGOand is ahead of the mobile phone company Samsung. In total, it has gained almost 7 places compared to last year and shows the most significant progress according to Reptrak. Its “reputation score”, measuring “the degree of esteem, admiration, trust and positive regard that individuals place in a company”was 78.06 out of 100 (the average being 67.3). But then, how to explain it?
In media terms, there is no point looking: on the fashionista planet, adidas gained popularity thanks to pieces that quickly found themselves at the heart of all fashion conversations, causing a buzz on social networks. Among these objects of desire, the Tang track jacket, known as “New Chinese style”, the “Polka Dots” polka dot pieces or even the white crochet set – three examples among many others.
As for shoes, over the last three years, the pairs of sneakers to have in your wardrobe have mostly been signed adidas. A little memory refresher: there were the Gazelles, then the Sambas. But in addition to setting trends, adidas has also multiplied trendy collaborations, allowing it to anchor itself even more in the hearts of fashion designers. Among them, the very popular collaboration with the singer Bad Bunny. Even today, the sportswear brand founded by Adolf Dassler released an exclusive collection with the e-commerce giant ASOS.
But its excellent brand reputation is not only linked to its ability to set trends. Indeed, in the eyes of consumers, adidas is also a company with a conscience. According to Reptrakthe brand with the three stripes climbed the steps of the podium thanks to corporate elements such as the working environment (+2.5), ethics (+2.6), the well-being of its employees (+3.1) and even fairness in the business (+3.3).
A good reputation including its main competitor Nike does not necessarily enjoy. This year, the famous comma brand lost 28 positions, falling to 50th place in the ranking.
