How Wayne Spriggs is Transforming Luxury Homeware with his Global Brand, Lusso
Wayne Spriggs has evolved Lusso from a British luxury bathroom start-up in 2014 into a global homeware brand spanning lighting, tiles, furniture, and electricals, with the ambition of becoming the world’s leading single-brand luxury department store.
The business has now surpassed £300 million in cumulative revenue, marking a defining milestone that reflects scale, operational maturity, and consistent global demand. Alongside this, Lusso is reporting 2025 operating profits exceeding £12.1 million, reinforcing its position within the top tier of luxury interiors brands.
Wayne is leading Lusso’s international expansion, including a £10 million investment in the Middle East and the opening of a flagship Dubai showroom in 2026. The new 7,000 sq ft design destination will further strengthen the brand’s presence in one of the world’s most competitive luxury markets.
Below, Wayne reflects on Lusso’s successful growth, and discusses his goals for the years to come.
What inspired you to start Lusso, and how has your vision evolved?
“While working as a property developer, I struggled to source luxury products that combined quality, design and affordability. I began designing pieces myself, which became the foundation of Lusso.
“From day one, the goal was attainable luxury – timeless, high-quality design for real homes. Since then, we’ve grown from a bathroom start-up into a global brand with over 3,500 products across multiple categories.
“Surpassing £300 million in revenue reflects how far the business has evolved. What began as product creation has developed into a fully scaled global operation delivering consistent, high-end projects worldwide. The ambition now is to become the world’s leading single-brand luxury homeware destination.”
What drove Lusso’s rapid growth?
“It comes down to innovation, design integrity, and execution at scale. Originality has always set us apart, but so has our ability to deliver consistently across international markets.
“We’ve built strong internal systems, global supply chains, and a service model that covers everything from specification through to aftercare. This allows us to operate across both high-end residential and large-scale commercial projects without compromising quality.
“Our work with leading hotels, developers, and global brands has strengthened our reputation and driven sustained growth.”
LUSSO STONE
Photograph by Dawn McNamara 06/22
Why is the Middle East important to Lusso?
“The Middle East is a global hub for luxury design and hospitality, and its ambition aligns perfectly with ours. The demand for high-quality craftsmanship and large-scale development makes it a natural fit.
“Being based here also gives me direct insight into the market’s rapid growth. Our expansion into the UAE, including a dedicated website and flagship showroom, is a key part of our long-term strategy.”
What can people expect from the Dubai showroom?
“The Dubai showroom will be an immersive brand space where customers, designers, and architects can experience Lusso in a curated environment.
“It will showcase key collections alongside a relaxed hospitality space, designed to encourage collaboration and creativity. The wider 7,000 sq ft design center reflects our evolution from product supplier to global design brand.”
What guides your design direction today?
“Everything starts with elevating the home. I focus on materials, craftsmanship, and finishes that combine luxury with functionality and longevity.
“We use rare, high-grade materials and develop products designed to last while offering something distinctive for each space.”
What inspires you as a designer and CEO?
“I’m driven by pushing boundaries and creating the best possible products in the industry. That mindset has led to award-winning designs such as the Lamp Collection and the Specter door handle.
“Reaching £300 million in revenue reinforces the importance of combining creativity with strong operational foundations. It shows what’s possible when design ambition is matched with execution at scale.”
What is a personally significant Lusso product?
“The Picasso stone bath. It was our first product and became a defining piece for the brand. Designed in our signature Cortese® stone composite, it represents everything Lusso stands for – simplicity, elegance, and craftsmanship.
“Seeing it used globally in luxury homes and hotels has been a key milestone in our journey.”
Where do you see Lusso in the next 3–5 years?
“The goal is to establish Lusso as the world’s leading luxury homeware platform and move towards a £1 billion valuation.
“With £300 million already surpassed, the focus now is on global expansion, new product categories including flooring and wider interiors, and strengthening key markets such as the Middle East and the US.
“Ultimately, the aim is to lead the global luxury homeware sector while maintaining the design integrity and consistency that define Lusso.”
For more information on Lusso, visit: https://www.lussostone.com/
Image bank: https://www.dropbox.com/scl/fo/km2vwzr23m09af08efflu/AO-swaFVDXrWUE6_YwqGsmY?rlkey=k2p16lu7pqyuak7nrgvd524en&st=62zdp5gn&dl=0
