A pair is starting to dethrone the traditional white sneakers this spring. Lighter, fresher and inevitably more colorful, it turns all heads and we understand why.
White sneakers have long had everything good. They go with almost everything, can be worn from morning to evening and avoid thinking too much in front of the mirror. This is precisely what gave them their strength. But after years at the top, many are looking for something else, a model that is pleasant to wear and full of color.
In fact, in recent months, shoes have become thinner, less bulky, and more flexible too. We are moving away from large soles and very sporty models with the exception of flagship models like the Air Max. The current trend prefers clean lines, more elegant shapes and flashy colors such as pink, coral, yellow or royal blue. Another important detail, the materials make the difference. Many models rely on smooth leather, satin or more refined finishes than those of a sporty sneaker. We also find this mix of materials and colors on the laces, even if it means playing on the mismatch between the two shoes.
Some brands have clearly sensed the potential, like HOFF, founded in Spain in 2017. The brand offers a pair for 160 euros that is currently all the rage: the Bridge sneaker. Its particularity? A flexible shoe, with a very carefully crafted set of materials. The Bridge often mixes fabric, crochet, suede, mesh and textile details on the same shoe, giving it a more premium and fashionable appearance.
Moreover, if HOFF has made a name for itself in just a few years, it is thanks to this immediately recognizable visual signature. The Spanish brand has built its reputation on colorful travel-inspired sneakers, with models named after cities around the world. It has also managed to position itself between inaccessible luxury and fast fashion, with intermediate prices and more advanced finishes than the market average. Result: it attracts those who want an original sneaker without falling for XXL logos.
You will have understood, the colorful sneaker is the piece to have in your wardrobe this spring and particularly that of the Spanish label. The latter demonstrates why white models are losing ground to more stylish versions. Flawless!
