The best-selling mascara in pharmacies costs less than €4. A compromise between efficiency and low price, we explain everything to you.
Who said mascara has to cost an arm and a leg? In just over 5,000 pharmacies in France, it is possible to find a gem adored by trendy girls. A reference that costs only €3.99 and promises eyelashes to die for, all with natural ingredients. No wonder it has become the best-selling pharmacy mascara in France. His secret? Prove that we can combine low budget and high tolerance. Designed to respect the most sensitive eyes, it separates the eyelashes and enhances the look without any compromise on comfort or hold. A product that has established itself as the essential reflex for fans of simple and effective beauty. Zoom in on this favorite that will shake up your makeup routine.
Indeed, in France, almost every second mascara sold in pharmacies is M1 Extra Volume from the Italian brand Lovrén. Founded in 2017, the latter started from a simple question: why couldn’t we find a makeup line in pharmacies that was effective, highly desirable and affordable? A successful bet thanks to a formula enriched with natural waxes, without PEG or perfume, and rigorously selected raw materials. All made locally. The product promises more voluminous, thicker and structured eyelashes for an intense look.
But what is it really? According to fans, the mascara ticks almost all the boxes: it’s wonderfully gentle on sensitive eyes, while its brush separates lashes with precision and without clumps. After testing, we must admit that its hold is impeccable throughout the day.
On the other hand, aficionados of XXL volume “false eyelash effect” will have to apply several layers to obtain the desired intensity. The small flaw remains availability since you sometimes have to go to several pharmacies before getting your hands on the Grail. In case of shortage, it is also available on the Lovrén site. In short, this mascara perfectly fulfills its main mission, combining healthy formulation and low price.
