With summer just a few days away, shopping desires are rushing back: a dress for the holidays, sandals for the sunny days… But sometimes the wallet struggles to keep up.
The scenario has become very common. We spot a piece of clothing in a store or on a fashion site, hesitate for a few minutes, then automatically open Vinted before taking out our bank card. In recent years, the second-hand platform has established itself in the habits of millions of fashion fans. Buying second-hand clothes is no longer a backup solution. For many, it has become the first step before any new purchase.
But this reflex is no longer just used to find the lowest price to buy clothes. By comparing ads, following resale trends and observing which items sell within hours, many buyers have started to look at their clothing and fashion accessories differently. For a long time, consumers bought clothes without really wondering what would become of them a few months later. Today, they think more about their lifespan. They examine the quality of the materials, see if the cut will last through the seasons and check if the garment retains value on the second-hand market. Clearly, they are no longer just buying a piece of clothing. They also assess its future potential.
It is precisely this logic that the famous “Vinted Maths” is based on. Despite its name, there is no need to bring out the painful memories of middle school equations. The method does not require any special calculation skills. It simply invites you to look at a purchase from another angle. Instead of focusing solely on the displayed price, fans of this technique take several parameters into account before placing an order. It simply involves comparing the price of new clothing with that displayed on Vinted. We then calculate the savings made thanks to second-hand purchases. Then we add one last piece of data: the amount that we could recover by reselling the item later. A jacket sold for 100 euros in stores but bought for 40 euros on Vinted does not represent the same expense. If its owner then manages to resell it for 25 euros a few years later, the real cost of the purchase decreases even further.
Note that, according to a study conducted by Vinted, more than one in two users say they take more care of their clothes with the aim of reselling them later. Thus, the development of second-hand goods influences post-purchase behavior. When someone is already planning to resell a piece of clothing, they usually take better care of it. It avoids aggressive washing, repairs small defects more easily and sometimes even preserves packaging or labels. Clever.
