It doesn’t look like much and yet it is one of the best-sellers of the LEXON brand. A look back at a French success story to better understand how this design object changed everyday life in a single gesture.
Have you ever noticed how our mornings affect our mood? Often, the day begins with the aggressive awakening of a smartphone, followed by multiple snoozes, which means dozing, and we quickly understand why… Fortunately, the current trend in interior decoration gives pride of place to the return of tangible, intelligent and above all aesthetic objects. Among them, a little nugget proudly sits on the bedside tables of design lovers around the world. An everyday object so clever that it re-enchants our awakenings while sprucing up our decor with formidable efficiency.
His secret? Exceptional ergonomics. No more searching for a microscopic button in the dark or squinting in the face of harsh light to silence the ringtone. Here, the gesture becomes child’s play, instinctive and fun. You activate it on one side, you deactivate it on the other in the blink of an eye. It’s the perfect morning anti-stress. This functional minimalism, coupled with a perfect silhouette, has earned it the highest distinction of the prestigious Red Dot Design Award: the “Best of the Best” prize.
Adopted across the four corners of the globe by several million users, this contemporary icon has managed to cross fashions without aging. It must be said that the collection has continued to expand to adapt to all our desires, happily available in colorful Classic versions, Mini for travelers, or Premium with very elegant finishes.
But what exactly are we talking about? This global phenomenon is the Lexon Flip alarm clock, created by Adrian & Jeremy Wright, of the British studio DesignWright, in 2013. A true historical bestseller and ultimate symbol of the DNA of the French brand, it is based on this brilliant concept: flip it to switch from ON to OFF. A luminous intuition engraved in full on both sides.
So, if you’re looking for the detail that changes everything in your bedroom while giving you a gentler wake-up call, you know what you have to do. Let yourself be tempted by this concentrate of good humor to return without moderation.
