This summer, this sporty garment is making its way into the most fashionable wardrobes and is driving up online auctions.
Summer confirms a fashion trend that continues to gain ground: that of a casual, but always neat, wardrobe. For several seasons, fashion has systematically drawn on sportswear codes to create sharp and contemporary silhouettes. Chic sweatpants, retro sneakers with a sleek design, zipped jackets and even shorts inspired by sports fields are now available well beyond the training rooms. This hybrid wardrobe, both comfortable and sophisticated, has established itself as the new urban standard. The blokecore phenomenon, popularized on TikTok before being adopted by fashionistas around the world, has largely contributed to establishing this aesthetic in everyday life. By combining athletic pieces with ready-to-wear elements, this movement broke boundaries and proved that the grandstand wardrobe could become the pinnacle of chic, reinventing urban style with a touch of derision and daring.
And the international calendar has nothing to do with it. In the midst of the 2026 Football World Cup, football fever goes well beyond the stadiums and reaches the dressing rooms. At the center of this craze, one piece stands out as the undisputed star of the summer: the football jersey. Long reserved for supporters, it has now become a real fashion essential. Capsule collections are multiplying to accompany this shift, testifying to the growing interest of luxury giants in the most popular sport on the planet. We see this in the image of Jacquemus, who signed a lifestyle collection with Nike around the French team, or even Loewe, who has become the new official dresser of the Spanish selection. While equipment manufacturers like Adidas, Nike and Puma compete for this competition, collaborations between fashion and football have never been so numerous. At the same time, vintage models are being snapped up on second-hand platforms: certain jerseys are becoming real objects of desire and are seeing their prices soar on the resale market, where the rarest models sometimes exceed €200.
Now it remains to know how to wear it. To avoid the “match night” effect, style experts rely on contrast with much more sophisticated pieces. The styling options are endless: pair it with high-waisted straight jeans, a flowing satin skirt to break up its raw side, linen Bermuda shorts or even structured suit pants. As for shoes, the play of contrasts continues: delicate ballet flats, minimalist sandals or retro sneakers are enough to balance the silhouette.
The most fashionable bet on a vintage model unearthed in thrift stores or on a jersey from a foreign team in graphic colors, while others prefer the new official editions of this World Cup. One thing is certain: this summer, the football jersey is no longer just a fan’s uniform, but the fashion item that scores points every time.
