As summer approaches, one beauty product in particular makes French women want it. Zoom.
Summer has arrived, and with it scorching temperatures. It was enough for French women to start looking for beauty looks for sunny days! Yes, very often the season rhymes with a pretty tanned complexion, rosy cheeks, lip oil and above all a minimum of makeup.
The flexible payment platform Klarna has also recorded a sharp increase in purchases of beauty products associated with good weather. Among sun creams, bronzers and scrubs, one product clearly stands out: self-tanning drops for the face. Very popular on social networks, they saw their sales jump 124% in one year. Their success can be explained by their simple promise: to obtain a tanned and luminous complexion without exposing yourself. A craze which proves that the sun-kissed complexion is one of the biggest beauty trends of the moment, but that we are looking to obtain this radiance without the risks linked to UV.
It must be said that self-tanning drops are extremely practical and easy to use, even for novices. In the evening, mix a few into your night cream, making sure to spread it well over the face, neck and ears. When you wake up, your complexion appears more luminous and tanned, all without an ounce of makeup. Their other asset? A fully modular result. The more product you add, the more pronounced the tan. These formulas are often enriched with care active ingredients which also contribute to the radiance of the skin. Among the editorial staff’s favorite references, we find the Self-Tanning Sun Drops from Caudalie, the Self Tan Addition Radiance Concentrate from Clarins or the Self Tanning Drops from the Isle of Paradise brand.
And the rest of Klarna’s data shows French women’s desire for simple, effective beauty when the mercury is rising. For example, sales of BB cream with SPF jumped 70% as did those of lip oils, while purchases of waterproof mascara increased by 77% and liquid blush by 36%. For its part, bronzer shows an increase of 89%. Enough to create a light and effective beauty routine all summer long!
