Away from the football fields, these high-level athletes display a certain taste for this luxury house.
If there’s one accessory that footballers can’t do without, it’s the football. Once the star of the playground, this child’s toy became their livelihood once they grew up. Off the field, footballers also shine with other qualities, including a keen sense of fashion. Their favorite accessories no longer stop at the ball but now extend to accessories and clothing.
Where ten years earlier, they arrived in an identical tracksuit outfit duplicated on all the players without exception, arrivals at the training center have today become a real field of stylistic expression. Scrutinized by paparazzi from all over the world, these athletes take the opportunity to show off their looks and, above all, their luxury bags. As football stars are little known for their discretion; the models are inevitably ostentatious, with a value often exceeding €10,000. And this is home Hermes which causes a sensation! Everyone is snapping up the Birkin in expensive versions: Jules Koundé, Aurélien Tchouameni, Rayan Cherki.
Others, more attached to a historically masculine imagination, choose to focus on the Haut à Courroies from the famous leather goods manufacturer (Ousmane Dembélé, Ibrahima Konaté). This piece was designed in 1892 to carry riders’ boots and saddles. Some of them even take to collecting them, like Erling Haaland, who owns a Kelly and several Haut à Corroies 50).
But if the French leather goods manufacturer is the darling of the football world, another French house overshadows it. Focused on women’s collections since its creation in 1910, the label located on rue Cambon is beginning to appear on the arms of footballers from all walks of life.
Lamine Yamal, young prodigy of the Spanish selection, fell in love with the XXL Urban Essential shopping tote from the spring-summer 2026 collection of Chanel. On the French side, it is the attacker Marcus Thuram who succumbs to the double C, with a Chanel XXL Flap bag, from the collaboration with Pharrell Williams (2019), estimated at nearly €13,000.
The world of Dutch football also shows its love for Chanel with Virgil van Dijk. On the way to the 2026 World Cup, the player wore the Chanel Maxi black bag at €16,000. The Austrian David Alaba opted for the black Large Shopping Bag at €9,700. This craze also affects the land of the rising sun: Daizen Maeda is thus accompanied by Chanel Maxi beige Tote Bag when traveling.
A popularity which coincides with the ambitions of the label, more inclined to conquer the male gender under the leadership of Matthieu Blazy: at the end of 2025, it thus appointed its first male ambassador under Blazy in the person of A$AP Rocky.
